Posted:
1/9/2025, 1:06:36 AM
Location(s):
England, United Kingdom ⋅ London, England, United Kingdom
Experience Level(s):
Senior
Field(s):
Business & Strategy
Workplace Type:
Remote
ID5 enables addressable and measurable advertising to support the growth of the digital economy and provide free and safe access to content and services. Technical changes, signal loss, and increasingly more stringent data protection regulations require new, advanced technologies that enable audience addressability while respecting people’s privacy preferences.
ID5 has risen to this challenge and developed solutions that support publishers’ and marketers’ need for better addressability. Its laser focus on Identity sets it apart from competitive solutions and enables the company to offer the most advanced and sophisticated identity services to over 100,000 media properties, and hundreds of technology platforms and advertisers, making it the most adopted identity solution in the market.
About this role
ID5 is seeking an experienced Market Intelligence Director to develop and execute our Go-To-Market strategy, conduct comprehensive market research, optimize internal processes, and support the development of initiatives, products, and solutions that align with market demand. You’ll collaborate closely with the executive team and cross-functionally to ensure the effective implementation of strategic plans and the delivery of offerings that resonate with ID5’s target audience. This role also includes project management responsibilities to ensure the GTM process runs smoothly and efficiently.
This newly established position is designed to enhance ID5’s strategic capabilities through data-driven insights and support high-impact initiatives that contribute to our growth and success.
Reporting Line
Reports to the VP, Marketing & Communications, with a dotted line to the VP, Product.
Key Responsibilities
Market Research
Competitive Analysis
GTM Strategy Input
Strategic Support
Project Management & Process Optimization
Reporting & Presentation
Requirements
What we offer to our talent
More about ID5
Launched in September 2017, ID5 currently employs 50 people and works with premium publishers, ad tech platforms, and advertisers globally. Built to improve addressability across all digital advertising environments, ID5 has rapidly established itself as the most adopted identity solution in the market, prevailing over larger and more established companies thanks to its unique position and focus on providing the best identification and data protection technology.
The company is backed by financial and strategic industry investors who believe in ID5’s vision and plan. This investment has allowed ID5 to expand the business, increase its footprint globally, and hire the best talent to support its ambitious growth plans.
Recognized as one of the most outstanding employers by Digiday’s WorkLife Awards 2023, ID5 is a remote-first company, allowing employees to work from different locations and time zones indefinitely. We equip our team with all the tools needed to perform their work remotely, and we ensure people bond and stay connected thanks to regular all-hands meetings, communication tools such as Slack and Zoom, and by organizing regular offsites around the world. We also offer WeWork membership for those who prefer not to work from home, and allow individuals to move across different WeWork locations. More details about our remote-first organization here:https://www.linkedin.com/posts/mathieuroche_team-remotework-remoteworklife-activity- 6927642580742504449-KbhL
Website: https://id5.io/
Headquarter Location: London, England, United Kingdom
Employee Count: 11-50
Year Founded: 2017
IPO Status: Private
Last Funding Type: Series A
Industries: Advertising ⋅ Information Technology ⋅ Internet ⋅ Marketing