Develops Brand Plan and LRS in line with Strategic priorities and global and affiliate guidance
Identifies and analyzes strategic options and recommends Brand strategic choices and key tactical programs
Partners with the cross functions in the development and execution of brand strategies; assumes key role in the development of effective partnerships with KSE.
Leads overall initiatives on Repatha
Ensures effective communication with relevant affiliate functions.
Close collaboration with key markets in Europe – including co-creation on key initiatives and effective best practice sharing
Coordinates competitive intelligence and drives competitive action plans
Manages performance metrics for Repatha
Reviews brand business cases
Collaborates with other Brand Director(s) within the EU Marketing & Commercial Excellence team on joint projects
Leading and Developing Repatha Marketing Team
Qualifications
>5 years experience in industry
>3 years experience as a Product Manager
Fluency in English, both oral and written communications.
Documented marketing management track record of success and product launches
Cardiovascular marketing experience
Computer skills (MS Office programs)
Leadership experience
Competencies
Strong leadership skills
Strong competitive mindset
Excellent communication skills
Ability to effectively operate within a cross-cultural international environment
Ability to champion ideas, take decisions and focus on results
Sensitivity to monitor and propose appropriate response to market changes and opportunities
Strong business judgment
Ability to work in a cross-functional team (e.g. MA, HE, Congresses, Development, Regulatory, Pricing, Supply chain) and build effective internal partnerships
Management skills, planning, prioritization, objective setting, meeting management and plan execution
Act as a role model for others in line with Amgen values