Director of Marketing

Posted:
12/6/2024, 3:28:55 AM

Location(s):
Wisconsin, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Overview:

The Director of Marketing will manage a small team and own the Company’s revenue operations. The ideal candidate will have a strong background in market research, market sizing, SEO/SEM, and a proven track record in B2B marketing. This role is critical in shaping marketing strategy, enhancing market presence, and driving business growth for the Company.

Responsibilities

  • Manage, mentor, and develop a small team of marketing professionals with a collaborative and high-performance culture.

  • Own and optimize revenue operations processes, including lead generation, pipeline management, and sales enablement.

  • Conduct comprehensive market research and market sizing to identify opportunities and inform strategic decisions.

  • Develop and implement effective SEO and SEM strategies to increase online visibility and lead generation.

  • Design and execute B2B marketing campaigns that align with business objectives, leveraging content marketing, social media, email marketing, and other channels to engage target audiences.

Qualifications: 

  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

  • Minimum of 7-10 years of marketing experience, with at least 3-5 years in a leadership role.

  • Strong knowledge of market research methodologies and data analysis.

  • Expertise in SEO, SEM, and digital marketing tools (e.g., Google Analytics, AdWords).

  • Excellent leadership, communication, and interpersonal skills.