Job Description

KEY RESPONSIBILITIES

The Lead, Customer Engagement (Warren/MPG) is responsible for managing and coordinating a wide range of customer engagement and experiential marketing activities associated with and executed at Warren Technical Center, Milford Proving ground and other locations in the greater Detroit area that are critical for customer engagement, opportunity development, and long-term growth of GM Defense to include:

Customer Engagement Event Coordination

• Customer-Centric Events: Partner with internal teams and external vendors to plan and execute impactful customer-and product-focused events that support GM Defense opportunity development and strategic engagement.

• On-Site Event Planning & Coordination at Detroit Area Facilities: Serve as the lead point person for on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations to ensure seamless coordination of event setup, staffing support, product placement, leadership awareness, branding, and customer experience.
• Event Protocol Management: Establish and refine event protocols to ensure high-quality execution, professionalism, and consistency across all activations.

Customer Engagement Resource Management

• Resource Management & Tracking: Coordination of management, maintenance and tracking of GS&S resources at MPG and Warren Tech Center (marketing vehicles, etc.)
• Cost Development & Estimation: Development of cost estimates for customer engagement activities based on historical data, quotes, and other available info

Product Experience Support

• Activation Coordination & Execution Management: Lead coordination for design and execution of activations that include static display of GMD products to highlight GMD products and their relationship with GM products and brands
• Product Placement: Support coordination of placement opportunities to increase visibility of GMD products, such as event activations, movie/show inclusion, etc
• Ride & Drive Event Support: Planning and coordination of dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities

Customer Engagement & Marketing Support to Opportunity Development

• Support to Social Media Execution: Work closely with the GM Defense Communications team to design and execution of social media campaigns to emphasize key win themes for major GMD opportunities and capture campaigns

Apparel Management

• GS&S Apparel Management: Coordinate apparel for GS&S and key GMD personnel
• Marketing Apparel Management: Manage ordering and distribution of apparel and other items (“swag”) to support GMD marketing activities (tradeshows, activations, etc.)

Your Skills and Abilities (Required Qualifications)

• Bachelor’s degree or equivalent experience

• 5+ years of experience in marketing, branding, event management, or customer engagement roles. 

• Demonstrated expertise in managing product-focused experiential marketing or customer engagement events 

• Demonstrated ability to plan, coordinate, manage execution and track resources for customer engagement projects

• Ability to travel up to 25% of time, including weekends 

• Strong visual communications and presentation skills (e.g. PowerPoint, etc.) 

• In-depth knowledge of GM marketing capabilities, resources and processes (experiential, social/influencer, merchandizing, product placement, etc.) 

• Strong understanding of branding principles and experiential marketing strategies required for successful customer engagement 

• Experience in the automotive, defense, and/or security sectors

• Candidate must be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee).

What Can Give You a Competitive Edge (Preferred Qualifications)

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. The position is subject to export control restrictions and requires the successful candidate to be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee).

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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