JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

Leads and directs consumer marketing activities to build up brand positioning. Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.

Working Location: Me Linh Point, Ngo Duc Ke, District 1, HCMC

MAIN RESPONSIBILITIES

• Develop consumer and digital marketing strategy with brand lead for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
• Lead digital marketing campaign & all digital activities on social media page, brand site, EC page… by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
• Develop and deploy consumer journey and insight based automated marketing campaigns via Saleforce.com. Collaborate with CRM to convert lead into purchase and retention.
• Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.
• Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
• Build good relationship with stake holder in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business.
• Develop annual brand plan and projects, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution.  Evaluation on the productivity.
• Support Business Excellence recertification and sustain business excellence standards
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Education

Bachelor

• Preferably Science, Marketing or Business

                             

CORE Skills Required

(Technical skills required for role)

• Organization and planning skills
• Problem analysis skills
• Business acumen
• Strategic thinking

Behavioral / Leadership Skill

(Competencies required for role)

• Self-driven team player
• Problem solving skills
• Interpersonal skills

Language Skill

• Good command of English
• Proficient in verbal and written communication

Computer Skill

• MS Office

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)