Introduction to OREO and the Opportunity 

Oreo has become a powerhouse in the Chinese market, consistently delivering record-breaking growth in sales, market share, brand strength, and consumer penetration. Its success is driven by bold innovation, strong brand equity, and consumer-centric marketing — setting a benchmark not only locally but also contributing significantly to global brand performance. 

Job Summary: 
We are seeking a dynamic and strategic Brand Manager – Oreo Cake to lead the evolution of Oreo’s long-shelf-life cake portfolio in China. This role will be central to shaping the future of the category — from product innovation and go-to-market strategy to consumer engagement and market expansion. 

The ideal candidate will be a passionate brand builder with deep consumer insight, strong cross-functional leadership skills, and a proven track record in driving growth in FMCG categories. 

Key Responsibilities: 

Innovation & Product Development 

• Lead consumer insights-driven innovation to identify high-potential long-shelf-life cake & bakery opportunities that align with Oreo’s brand equity. 

• Partner closely with R&D and product teams to develop, test, and launch new formats through full-cycle consumer validation. 

• Build and manage a 3-year innovation pipeline with clear growth milestones and commercialization roadmap. 

Strategic Leadership & Planning 

• Develop and execute integrated marketing strategies to grow long-shelf-life cake market share and strengthen brand relevance. 

• Set annual business objectives and KPIs aligned with overall brand and category goals. 

• Identify and leverage emerging trends and market gaps to expand the Oreo consumer base and drive occasion-based consumption. 

IMC Campaign Management 

• Lead end-to-end planning and execution of integrated marketing campaigns across digital, social, traditional media, and experiential platforms. 

• Collaborate with creative, shopper marketing, connection planning, and external agencies to deliver cohesive, high-impact campaigns that drive awareness, trial, and loyalty. 

Marketing Operations & Performance 

• Manage marketing budgets efficiently, ensuring optimal resource allocation and ROI. 

• Provide regular reports on financial outcomes, consumer response, and strategic progress. 

Qualifications: 

• Bachelor’s degree in Marketing, Business Administration, or a related field. 

• Proven experience (at least 4 years) in brand management, preferably in food & beverage industries. 

• Strong understanding of consumer-driven marketing. 

• Excellent project management, collaboration, and leadership skills. 

• Creative problem-solving ability with attention to detail and data-driven decision-making. 

• Passion for brands, innovation, and creating unique consumer experiences.