Job Description

AirAsia MOVE, your all-in-one travel app! 

Explore the world and go all the way! Book flights, hotels, and plan your trips easily with everyone's favourite travel companion. 

Join our team! 

We are looking for a Campaign Marketing Manager, a regional role covering MY, TH, ID, PH.

Line Of Business to cover: OTA as a platform, Hotels, Flights + Hotels, Events (Sporting & Music), Flybeyond (non-AA flights), Ride, ASEAN Explorer Pass, Activities, Duty Free, Chat, Tagon: Rewards & BigPay

COMMERCIAL LINKED SCOPE

• Develop commercial understanding towards various focus lines of businesses 

• Using marketing to drive commercial needs - by involving in business case development, performance-based marketing planning & executions

• Integrating commercial needs across multiple LOBs to drive more spending efficiency for better business impact

REGION-BASED SCOPE

• Develop market-specific understanding by tapping into the local commercial team’s expertise

• Manage local market’s campaign that drives marketing & commercial results

MARKETING-BASED SCOPE

• Based on commercial & regional base understanding, develop the Campaign marketing strategy for seasonal & always-on tactical

• Product Marketing - able to develop GTM plans and successfully work with stakeholders and counterparts for planning & execution

• Drive brand awareness with an integrated marketing plan in line with ready resources at the time 

• Look into possible gaps in the marketing funnel, and actively look into methods to close leakages 

• Timely reporting and constant monitoring of marketing & commercial performance 

• Work as a team with product, payment, partnership teams for campaign setup and testing

• Familiar with integrated marketing planning & execution from online to offline(ATL, BTL, KOL, Activation, Media management)  - with strong project management skills

What you will need:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus

• Minimum of 5-7 years of experience in regional marketing roles, preferably within the OTA, hospitality, or travel sectors

• Proven track record of developing and executing integrated marketing strategies 

• Strong understanding of various commercial aspects including performance-based marketing, business case development, and market-specific strategies

• Experience in aligning marketing strategies with commercial objectives to drive spending efficiency and business impact

• Hands-on experience with product marketing, including Go-to-Market (GTM) planning and execution, stakeholder management, and cross-functional collaboration

• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously

• Excellent communication and interpersonal skills, with the ability to collaborate with local commercial teams and other stakeholders