Responsibilities:
About Tencent
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
About IEG
Interactive Entertainment Group (IEG) is responsible for the R&D, operation, and development of the company's interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users.
Tencent Games’ Venture Lab is looking for a highly skilled expert to join our team as a Marketing Manager. Our mission at Venture Lab is to elevate the potential of Tencent’s portfolio studios and create a long-lasting successful impact on their games. In this role, you will work closely with studio developers, focusing on providing publishing-related advisory and support, especially for PC titles launching on Steam. This position requires frequent travel, and emphasizes a collaborative, advisory role, ensuring that our studio partners have the resources and guidance needed to succeed in an ever-evolving competitive gaming market.
Key Responsibilities:
- Propose clear and actionable marketing strategies tailored to each video game title, with a focus on maximizing visibility and engagement on the Steam platform
- Advise studios on the execution of marketing campaigns across various channels, including digital advertising, social media, email marketing, influencer partnerships, and more – all while aligning with the overall go-to-market strategy and budget constraints
- Continuously monitor campaign performance metrics, analyze data, and make data-driven adjustments to optimize campaign effectiveness and ROAS.
- Provide studios with best practices on the localization of marketing materials and game content to ensure relevance and resonance across different regions and cultures (with focus on Europe & North America regions)
- Cultivate strong relationships with key stakeholders, including internal teams, developers, platform partners, and marketing agencies, to facilitate collaboration and drive results
- Stay abreast and provide regular crystal ball analysis of industry trends, competitor activities, and consumer preferences to identify opportunities for innovation and improvement.
- Lead reporting and presentations to communicate campaign performance, insights, and recommendations to internal teams and studio partners.
Requirements:
- Minimum 5 years experience in video game marketing, with a track record of launching successful PC titles and distribution on Steam.
- Strong understanding of Steam publishing strategies, including but not limited to store page optimization, pricing, SKUs, Next Fest and major sales festival participation
- Hands-on experience and deep knowledge of Steamworks / Steam analytics / UTM tools, understanding the ins-and-outs while supplementing it with other consumer insights tools
- Strong UA skillset, including analytics and ability to interpret data, identify trends, and make data-driven decisions, feeding these to overall GTM plan
- Exceptional project management skills with a demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
- Outstanding communication and interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional teams and developers.
- Excellent fluency in English is a must
- Passion for indie and AA video games plus a deep understanding of gaming culture and industry trends
- Experience working in a video game publisher, working on titles across various genres with multiple studios is a plus
- Having worked in a consultation / advisory role to video game studios is a plus, but not necessarily required
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