Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.

The Market Experience Specialist serves as a single point of contact who is accountable towards local market and/or cluster of markets for driving digital outcomes from demand through service, geared towards delivering locally lead Omnichannel campaigns based on local insights and nuances derived from campaign interaction data and market trends.

Responsibilities:

• End-to-end orchestration to ensure delivery of campaigns including localization of master assets/campaign.

• Translating analytics and performance reports into meaningful recommendations to optimize campaigns “on-the-fly” as well as input into future campaign strategies.

• Driving service adoption, local insights, Omnichannel expertise & best practice guidance.

• Regular touch points (weekly/monthly) with market brand teams or digital leads and Accenture Omnichannel leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan.

• Works with the market brand teams for prioritization & manage change in priorities.

• Creates and maintains a close business relationship with the local client brand teams which includes travel to the client site for business meetings.

• Being the first point of contact to manage escalation of market brand teams and ensuring effective resolution based on a defined escalation matrix.

• Interface with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local market.

• Ensures service reports and campaign reports delivered on time to local market clients.

• Ensures completion of campaigns briefing document.

• Extracting relevant assets from Library and providing them to market brand and Omnichannel leads for consideration.

• Coordination touchpoint with AOR, print agencies and market brand teams for review.

• Facilitate service introduction & change confirmation focusing on local market opportunities.

• Governance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance.

• Participate in demand planning for markets across markets/clusters.

Required:

• Knowledge of Pharma industry and marketing in highly regulated environments

• In-depth understanding of Pharma Marketing Digital Delivery processes, tactics and capabilities

• Omnichannel marketing experience

• Marketing Account Management experience (client-facing)

• Ability to understand and translate marketing analytics reports

• Knowledge of regional and local market nuances, trends, customer preferences, digital ecosystems, cultural awareness

• Platform experience (especially Veeva, SFMC, WordPress VIP etc).

• Minimum required education: High School Diploma

• Advanced English written and spoken.

Recommended:

• Relationship management 

• Communications & Executive Reporting

• Digital Project Delivery (Web, Social, Mobile)

• Digital Analytics 

• Digital Strategy.

What we offer

• Health and Life Insurance
• Accenture days, 3 additional vacation days
• On site doctor
• Birthday leave
• Internet reimbursement

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

 Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.