JOB DESCRIPTION:

KEY RESPONSIBILITIES & ACTIVITIES

• Develop trade marketing strategies and execution plans of OTC channel to achieve value & volume sales, offtake, market share and profit objectives in line with the overall business priorities
• Maximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities - ideation, planning and budgeting, execution and implementation of campaign activities, point of sales materials and promotions, including resource allocation with optimal management of resource mix
• Coordinate with Sales, Marketing and other cross functional teams to create trade marketing campaigns including brand campaigns, loyalty programs, promotional activities that deliver customized value propositions
• Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibilities at end-consumer levels
• Lead execution and tracking process with cross functional team and external parties to deliver timely and quality report on reimbursement, execution and activity, distribution and visibility and other KPIs
• Secure necessary approvals and ensure business compliances inline with the company policies/compliance requirements

KEY QUALIFICATIONS

• Bachelor degree in related filed
• At least 5 years of experience in trade marketing - OTC channel
• Ability to partner with customers and leverage strong relationship to outperform competition and make mutually beneficial decisions
• Strong analytical and customer insight skills, including integrating digital tools with traditional touchpoints across channels and platforms, and interpreting and translating online and offline customer behaviors into strategic activities
• Highly creative in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proficient in marketing research and statistical analysis and confidence in handling large datasets
• Comfort with complexity, critical thinking and problem-solving (mental agility)
• Strong forecasting skills
• Have some knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Strong storytelling and presentation skills
• Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Thailand > Bangkok : Q-House Lumpini Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 10 % of the Time

     

MEDICAL SURVEILLANCE:

Yes

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)