Role Overview

The Sales Operations Lead – APAC is a strategic and execution-focused role responsible for driving operational excellence, forecasting accuracy, and scalable growth across the APAC sales organisation. This role acts as a trusted advisor to regional Sales Leadership, partnering cross-functionally to optimise GTM performance through data, process, and systems.

The ideal candidate brings a strong mix of analytics, business partnering, and operational execution, with the ability to influence senior stakeholders and translate strategy into measurable outcomes.

Key Responsibilities

1. Sales Strategy & Planning

• Partner with APAC Sales Leadership to define territory design, coverage models, and headcount planning
• Support annual and quarterly GTM planning and operating cadence
• Translate business objectives into operational plans, targets, and KPIs

1. Forecasting & Pipeline Management

• Own APAC forecasting cadence, governance, and accuracy improvement initiatives
• Drive pipeline health, coverage ratios, and deal progression insights
• Identify revenue risks and opportunities through data-driven analysis

1. Performance Analytics & Reporting

• Build and maintain dashboards, scorecards, and executive reporting
• Provide actionable insights on:
• Pipeline generation & conversion
• ASP trends & deal band analysis
• Regional performance vs targets
• Enable faster decision-making via automated and standardised reporting

1. Sales Process & Operational Excellence

• Drive end-to-end sales process optimisation (lead routing, stages, pipeline hygiene)
• Own documentation, standardisation, and continuous improvement
• Ensure alignment with global processes while tailoring for APAC needs

1. Systems & Tools Ownership

• Partner with Business Applications to manage CRM (Salesforce) and sales tech stack
• Optimise workflows, data quality, and reporting structures
• Ensure adoption and effectiveness of tools across the sales organisation

1. Cross-Functional Collaboration

• Collaborate with Finance, Marketing, Channel, Customer Success, and IT
• Align on GTM priorities, planning cycles, and performance tracking [Lead Reven...ns Analyst | Word]
• Act as the central coordination point for APAC Sales Operations

1. Executive Support & Business Partnering

• Serve as a primary operations partner to APAC Sales Leadership
• Prepare business reviews, QBRs, and executive presentations
• Influence decision-making through structured insights and recommendations

1. Transformation & Strategic Initiatives

• Lead high-impact initiatives such as:
• Forecasting transformation
• Pipeline acceleration programs
• Sales productivity improvements
• Drive scalability through automation and process redesign

Key Qualifications & Experience

• 6–8+ years of experience in Sales Operations, Revenue Operations, or Strategy roles
• Strong understanding of B2B sales processes, pipeline mechanics, and forecasting
• Proven experience partnering with Sales Leadership and cross-functional teams
• Expertise in:
• CRM systems (Salesforce preferred)
• Reporting tools (Tableau, Excel, BI tools)
• Data analysis and modelling
• Strong stakeholder management and communication skills
• Ability to operate in a fast-paced, matrixed global environment

Core Competencies

• Strategic Thinking + Execution – balances long-term planning with operational delivery
• Analytical Rigor – translates data into clear insights and actions
• Influence & Stakeholder Management – partners effectively with senior leaders
• Process Orientation – drives standardisation, scale, and efficiency
• Ownership & Accountability – delivers outcomes in a high-visibility role