Strategy Analyst

Posted:
3/29/2024, 10:38:13 AM

Location(s):
Shanghai, Shanghai, China

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Business & Strategy

Interbrand has been the world’s leading brand consultancy for over 40 years – having pioneered iconic work and forged many of the brand-building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves iconic moves. In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make iconic moves that spark desire and create utility, driving extraordinary results.

At Interbrand you will create iconic work that defines customer expectations across the globe and creates growth for all.

As a Strategy Analyst, you will:

• Conduct and synthesize quantitative and qualitative research through competitive audits, customer and industry trends analysis, stakeholder interviews, field observation, customer journey mapping, and persona development.

• Synthesize insights to develop brand strategies for Fortune 500 clients (i.e., positioning, portfolio strategy, architecture, messaging, experience design, and more).

• Collaborate with different teams, from research to design, experience, naming, and communication to bring strategies to life.

• Assist strategy team members with a detail-oriented approach to research and content gathering, as well as contribute to insight development and creative ideation.

You’re a great fit for this position if you have:

• A strong desire to create and contribute to our culture.

• Relevant internship/work experience (preferred).

• Excellent decision-making skills and the ability to exercise discretion.

• Demonstrated quantitative skills, with a capacity and interest for developing and understanding brand strategy.

• Outstanding written and communication skills.

• Penchant for rigorous research and an interest in connecting the dots.

• A passion for brand experiences and an interest in digital/physical experience design.

• Demonstrated creative problem-solving abilities.

• The ability to think across disciplines, industries, cultures, and scenarios.

• Digital expertise.

 
 
 

We are building a connected, collaborative and inclusive human culture. As part of that culture, Interbrand is committed to creating spaces for open communication, transparency, and equitable support for all levels of employees. Diversity, equity, and inclusion are driving forces in how we create and embrace community while allowing our employees to refine their craft and solve problems for the world’s best global brands. Interbrand has both local and global DEI Task Forces, in addition to access to the Omnicom People Engagement Network (OPEN), OPEN Pride, Omniwomen, and are proud supporters of ADCOLOR.

We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at [email protected].