About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $9 billion in FY24 and approximately 24,000 people globally, ADI ensures today's innovators stay Ahead of What's Possible™. Learn more at www.analog.com and on LinkedIn and Twitter (X).

          

The Electric Vehicle market is growing at >20% per year as transport moves rapidly away from fossil fuels toward electrification. As a leading supplier of electronics to Battery Management Systems, ADI enables customers to accelerate this transition, delivering differentiated solutions that improve vehicle range, reduce cost and weight, and shorten development cycles.

ADI’s BMS portfolio includes industry-leading voltage and current measurement accuracy, wireless connectivity, and advanced battery analytics. Building on generations of proven technology and strong market positioning, ADI continues to deliver complete, system-level solutions that solve customers’ most challenging electrification problems – stretching beyond Automotive into Energy Storage, Robotics and Data Centres.

Role Overview

The Strategic Marketing Manager will work as part of the Electrification Business Unit to grow market share and revenue with leading OEMs and Tier 1 manufacturers, while also shaping the direction of next-generation BMS products. The role combines deep technical understanding with strong commercial and strategic acumen, spanning market analysis, customer engagement, and product roadmap influence.

Key Responsibilities

• Drive market share and revenue growth through rigorous market segmentation and TAM/SAM/SOM analysis, leveraging market research, customer engagement, and field insight.
• Grow design wins with leading OEMs and Tier 1s while identifying adjacent electrification opportunities beyond core EV BMS, including emerging industrial and energy applications.
• Work closely with applications and system engineering teams to develop a clear understanding of system-level requirements, ecosystem gaps, and customer value creation.
• Influence next-generation BMS product definitions and roadmaps based on customer feedback, competitive analysis, and system trends.
• Build and strengthen strategic relationships across the BMS ecosystem, including OEMs, Tier 1s, and technology partners, to accelerate adoption and platform success.
• Support global sales teams with product positioning, customer collateral, training, pricing guidance, and competitive differentiation.
• Engage directly with customers and field teams to support high-value opportunities and ensure strong execution from concept through design win.
• Translate technical capabilities into clear end-application benefits and compelling customer value propositions.
• Support strategic positioning through customer-facing materials and thought-leadership content aligned with ADI’s electrification strategy.

Qualifications, Skills & Experience

• Technical degree (Electrical/Electronic Engineering preferred); MBA beneficial.
• 10+ years experience in the electronics industry, preferably automotive or electrification-focused.
• Strong experience with battery systems and BMS architectures.
• Proven track record of driving design wins and revenue growth in collaboration with sales and customers.
• Ability to operate at both device-level and system-level, translating technical differentiation into business impact.
• Experience influencing product strategy through cross-functional collaboration.
• Customer-focused, commercially driven, and comfortable operating in fast-growing, evolving markets.
• Strong communication, teamwork, and stakeholder-management skills.

#LI-CC1

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export  licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls.  As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

Job Req Type: Experienced

          

Required Travel: Yes, 10% of the time

          

Shift Type: 1st Shift/Days