Project Role : Custom Software Engineer
Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.
Must have skills : Adobe Experience Platform (AEP)
Good to have skills : Adobe Analytics, Adobe Journey Optimizer
Minimum 3 year(s) of experience is required
Educational Qualification : 15 years full time education

Summary: We are seeking a highly skilled and hands-on Adobe Experience Platform (AEP) RTCDP & Web SDK Specialist to support enterprise-scale data collection, unification, audience creation, and activation as part of a large Adobe marketing transformation initiative.This role combines deep expertise in AEP Real-Time CDP with strong hands-on experience in AEP Web SDK implementation using Adobe Launch (Tags). The ideal candidate will have a solid understanding of XDM schema design, identity resolution, real-time data ingestion, and audience activation, enabling personalized experiences across digital channels. Roles & Responsibilities: - Design and implement XDM schemas, datasets, and data relationships aligned to business and marketing use cases - Implement and manage AEP Web SDK using Adobe Launch (Tags) for real-time web and digital data collection - Configure and maintain DataStream including Edge Network settings, destinations, consent, and debugging - Manage batch and streaming data ingestion pipelines into Adobe Experience Platform - Set up and maintain Identity Namespaces, Identity Graphs, and Merge Policies to enable unified customer profiles - Support event-based data collection, mapping, and validation from web and digital touchpoints - Build, manage, and optimize audiences using AEP Segmentation UI and SQL-based segment builder - Ensure real-time audience qualification and validate segment logic using profile simulation and debugging tools - Configure and support Destinations, Data Sources, and Adobe Consent Frameworks - Troubleshoot issues related to Web SDK events, data mapping, profile stitching, audience qualification, and activation - Collaborate closely with Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), and Offer Decisioning teams to ensure seamless data activation - Document data dictionaries, XDM models, event schemas, identity logic, and segmentation rules - Support platform QA/UAT, privacy reviews, and governance processes - Work independently as a subject matter expert and contribute to solution design and problem resolution - Engage in continuous learning to stay current with Adobe platform enhancements and best practices. Professional & Technical Skills: - Strong hands-on experience with AEP Web SDK implementation using Adobe Launch (Tags) & DataStream configuration and Edge Network setup - Proficiency in XDM schema and dataset design, Identity resolution, cross-device stitching, and merge policies & Audience segmentation and activation strategies - Strong understanding of profile store behavior, segment evaluation logic, and real-time personalization - Experience with batch and streaming ingestion via APIs or source connectors (e.g., SFTP, cloud storage) - Exposure to destination integrations (e.g., Marketo, ad platforms, custom endpoints) - Comfortable working with JSON, data models, and Web SDK / segment debug logs - Strong analytical, troubleshooting, and documentation skills - Adobe AEP Business Practitioner or Architect Certification Additional Information: - 4–8 years of experience in Digital Marketing, Mar Tech, or CDP platforms - Minimum 2+ years of hands-on experience with Adobe Experience Platform (AEP) and Real-Time CDP - Technology Stack Focus: Adobe Experience Platform (AEP), Real-Time CDP, Web SDK, Adobe Launch (Tags), Edge Network - This position is based at our Chennai office. - A 15 years full time education is required

15 years full time education

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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