The SEO Strategist is responsible for the creation and execution of integrated search engine optimization strategies that improve relevant traffic, search engine rankings, and ultimately drive qualified leads (and/or sales) for their Clients. This individual is a part of the Integrated Marketing Team and works closely on integrated strategies with the Paid Search team and Team Lead towards unified goals. This is a client-facing role who partners cross-departmentally beyond their immediate team and works with clients directly.

Job Responsibilities

• Plan, develop, and execute advanced integrated, search engine optimization strategies tailored to client needs, ensuring top-tier results that are within the allocated budget and timeframe.
• Measure and report on SEO performance including traffic, rankings, quality of conversions and other trends to our clients through email, phone calls, and in-person meetings.
• Collaborate with your immediate team and cross-departmentally on integrated marketing strategies that are aligned with your client’s business goals.
• Demonstrate knowledge & understanding of clients’ business priorities and how it translates into integrated strategies to deliver qualified leads and/or sales for your Essentials clients.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including effectively managing surplus and overage balances.
• Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals.
• Exemplify strong communication skills, instilling confidence with clients through  trust building interactions and via email towards company & team  communication goals to strengthen & maintain client relationships.
• Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies.
• Accountable to outlined client, team, & company targets for your individual performance & portfolio of accounts and will report on these metrics weekly/monthly as it relates to company goals.
• Strategically plan and collaborate within your Lead/Integrated Marketing Team and with other Teammates across the organization to manage scopes, workloads, budgets, and client priorities. 
• Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts and industry updates. Continuously enhance your knowledge independently and also through ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights. 
• Utilize appropriate SEO tools such as Screaming Frog, Ahrefs, Brightedge, Accuranker, or related tools to enhance, develop and evaluate optimization strategies & effectiveness.
• Ability to work flexibly in a dynamic and changing environment.
• Excellent creativity and adaptability. Must be self-motivated and independent, well organized, able to do hands-on work with minimum supervision, and work well with all staff levels. 
• Other duties, as assigned.

Required Experience

• 1-3 years experience preferred.
• Solid understanding of leveraging and optimizing search intent throughout the consumer/buyer journey.
• Experience working and communicating with Clients.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to Clients & Teammates in an  approachable, credible manner both verbally and in writing as this is a client-facing role.
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of  urgency to get things done 
• Exhibit basic understanding of conversion optimization.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge and other website analytics and marketing applications
• Basic HTML, CSS, and content management system (CMS) experience like WordPress, Magento, Shopify, Big Commerce, Modx 
• SEO experience with large, consumer facing national websites with 1,000+ pages.
• Experienced in collaborating with Development teams to troubleshoot, test, and resolve technical SEO issues, improving site health and search positions.
• Consultative, analytical background through agency or freelance contracts.