As the Sr. Growth Marketing Creative Manager, you will be a meaningful driver in helping our marketing, product and engineering teams grow the future of Roblox. We are seeking a Growth Marketing Creative Manager to own the creative strategy and execution for growth marketing campaigns. You will be a key player in driving product adoption, growing revenue, and crafting the future of our ad platform. This role requires a deep understanding of the performance advertising landscape, excellent interpersonal skills, and a data-driven approach.

You'll partner with growth marketers, data scientists, product managers, engineers and leaders across the company to grow Roblox's user base, re-engage users, and drive successful campaigns.

Role is based in our  San Mateo, CA office from Tuesday - Thursday and remote Monday/Friday. You will report directly to the Senior Manager, Growth Marketing.

You will:

• Lead the development of innovative marketing strategies to attract and engage users, while maintaining brand consistency. This involves app stores, paid channels, paid influencers, and more.
• Be responsible for the creation of high-quality marketing assets, including video, digital, social media, and experiential content.
• Craft the creative testing roadmap and manage the day-to-day creative optimization analysis and performance read out across channels.
• Partner closely with both cross-functional teams (growth marketing, marketing, creative studio, product, communications) and external agencies to ensure alignment and achieve shared goals.
• Stay ahead of the curve on emerging trends in design, technology, and youth culture, particularly within the platform and gaming space.
• Collaborate with external/internal agencies and vendors as needed to complete creative projects.
• Work with team members to find opportunities to optimize the creative operation process.

You have:

• 8+ years experience in senior creative role with a strong background in the design and marketing.
• A genuine passion for gaming and immersive experiences.
• Expertise in growth marketing or user acquisition with focus on the user funnel.
• A compelling portfolio showcasing innovative and effective creative work.
• Strong understanding of incrementality, coefficients, ARPU and user LTV.
• Analytical and quantitative approach. Data-driven results are at the forefront of all decisions.
• Collaboration skills with cross-functional teams.
• Excellent communication and presentation skills, with the ability to articulate creative ideas clearly and persuasively.
• Knowledge of up to date ad tech (gen ai, etc) and advertising products to yield scalability.