WHAT YOU WILL DO

• Own and execute UA strategy across the company across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
• Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
• Define UA launch strategies for new titles, including pre-registration campaigns

• Define conceptual creative strategies and testing processes

• Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
• Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.