Senior Brand Marketing Specialist

Posted:
9/4/2024, 6:26:46 AM

Location(s):
Austin, Texas, United States ⋅ Texas, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Cadence is seeking a brand marketing specialist to join our team, focusing on raising brand awareness and increasing Cadence's brand equity. This position is a temp-to-hire position with a huge opportunity to learn, grow, and participate in brand marketing efforts and initiatives. The position requires a self-motivated, creative, detail-oriented individual with strong communication and project management skills. You will be a unique combination of creative and strategic thinking, able to multi-task confidently in a high-paced environment.

Reporting to the Senior Group Director of Brand Marketing, the ideal candidate will support successful brand planning, partnering with various functional groups to drive multiple brand initiatives.

Cadence is seeking a brand marketing specialist to join our team, focusing on raising brand awareness and increasing Cadence's brand equity. This position is a temp-to-hire position with a huge opportunity to learn, grow, and participate in brand marketing efforts and initiatives. Theposition requires a self-motivated, creative, detail-oriented individual with strong communication and project management skills. You will be a unique combination of creative and strategic thinking, able to multi-task confidently in a high-paced environment.

Reporting to the Senior Group Director of Brand Marketing, the ideal candidate will support successful brand planning, partnering with various functional groups to drive multiple brand initiatives.

Role: Brand Marketing Specialist

Location: San Jose, Austin, Burlington

Key Qualifications:

• 3+ years of experience in brand marketing focusing on B2B or B2C in a corporateenvironment. Experience working at a brand strategy agency or with a leading high-tech company in a brand/product-focused role is a plus.

• You can partner closely with all functions of Marketing and HR, along with R&D teams, to bea key point of contact to drive brand initiatives and programs and support other Marketing programs, continuously improving and measuring branding efforts.

• You are resourceful, adaptable, creative, self-starter, results-oriented with high energy, have a positive attitude, and have the ability to contribute in a high-paced team environment under tight deadlines.

• You can establish trust, credibility, and influence across multiple partners in a highly matrixed organization, servicing numerous horizontal and vertical market segments

• You have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing.

• You are ambitious and flexible and have strong written and verbal communication andpresentation skills.

• You can demonstrate initiative, problem-solving skills, and solid judgment and are accustomed to acting with a sense of urgency.

• You are a team player with a partnership mentality and a focus on "we," not "me."

Key Responsibilities:

• Work closely with the Senior Group Brand Director and other team members of the brand team to partner with other functions to define programs to elevate the brand.

• Be a brand ambassador for the company to educate, promote, and embrace the behaviors supporting our brand. Educate and support key internal partners on our brand strategy and identity system.

• Collaborate with Digital Marketing, HR, Social Media, Integrated Marketing, Events, and Field Marketing teams to bring our brand to life in these channels and experiences.

• Work closely with the Marketing Communications team to ensure brand positioning is aligned and applied in all Marketing materials.

• Project manage brand-related global projects successfully meet deadlines.

Education Requirements

• Bachelor's degree in marketing communications, brand marketing, or a related field is required; MBA or MS is desirable.

We’re doing work that matters. Help us solve what others can’t.

Cadence Design Systems

Website: https://www.cadence.com/

Headquarter Location: San Jose, California, United States

Employee Count: 5001-10000

Year Founded: 1988

IPO Status: Public

Industries: Aerospace ⋅ Electronic Design Automation (EDA) ⋅ Hardware ⋅ Mobile ⋅ Semiconductor ⋅ Software

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