Posted:
1/13/2026, 12:38:55 PM
Location(s):
Wilayah Persekutuan Kuala Lumpur, Malaysia ⋅ Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Experience Level(s):
Senior
Field(s):
Business & Strategy
Job Description
What we do, and why we do it
The banking system is evolving to give consumers the transparency, control and financial wellbeing they deserve. In a world where technology can change how we live for the better, there is no reason to be burdened by legacy systems, bureaucracy and mediocrity. It’s time for a change, and you can be part of this revolution!
BigPay is everything you wish your bank was: fair, transparent, frictionless. We went back to the drawing board to explore how new technologies could bring power back to you. Our goal is to solve real-world money problems for millions of people by empowering them and providing a simple interface for users to send, receive and track their money
Life at BigPay
We’re fast, curious and ambitious. We are on a fearless adventure to change financial services for consumers, and we value ownership, initiative and leadership from everyone in the company. We’re going out of our way to recruit the most intelligent, creative and talented people in the world. We want innovators, and that means maintaining an environment where they can flourish. Our only boss is the consumer. BigPay values highly collaborative, hard-working people, who can deconstruct problems on the fly and take the team with them, while being inventive, iterative and agile. We never want to reach a stage where we are not challenged on a daily basis – because it means we’re not going fast enough.
We are hiring
The Senior Business Analyst & Strategist is responsible for driving data-informed commercial strategy and execution across the business. Reporting directly to the Chief Commercial & Strategy Officer, this role ensures that revenue, growth, pricing, and customer decisions are grounded in clear analysis, trusted metrics, and forward-looking insight.
While this role sits fully within the Commercial organization, it works in close, structured partnership with the Data & AI function to ensure analytical rigor, metric consistency, and strong data governance. The role is accountable for commercial outcomes, while ensuring insights are produced in line with enterprise data standards.
This is a strategy-facing role, not a pure reporting position.
About the job
Key Responsibilities
1. Commercial Strategy & Decision Support
Act as a strategic thought partner to the CCO and commercial leadership
Analyze revenue, growth, margin, and unit economics to inform:
Go-to-market strategy
Pricing and monetization
Customer and segment prioritization
Lead scenario modeling and impact analysis for key commercial decisions
Proactively surface risks, opportunities, and performance drivers
2. Executive & Commercial Performance Reporting
Own executive-ready commercial reporting and insights
Ensure leadership has clear, consistent, and trusted views of performance
Move beyond “what happened” to “why it happened” and “what we should do”
Support board and investor reporting as required
3. KPI Ownership & Metric Alignment
Act as the business owner for core commercial KPIs
Partner closely with the Data & AI team to:
Define, validate, and document metric logic
Ensure consistency with Finance, Risk, and Product
Resolve discrepancies and prevent metric drift
Ensure KPIs are decision-ready, commercially meaningful, and trusted by leadership
4. Cross-Functional Commercial Partnership
Work closely with:
Growth & Marketing
Product and Operations
Finance and Risk
Data & Analytics
Business Development
Translate commercial questions into clear analytical requirements
Influence prioritization of analytics and data initiatives based on commercial impact
5. Insight Quality, Governance & Data Trust
Ensure analyses are analytically sound, reproducible, and well-documented
Work within data standards, models, and governance frameworks defined by the Data & AI function
Act as a steward of data trust within the Commercial organization
Ensure commercial analysis meets the requirements of a regulated fintech environment
To be successful
Experience
4–8+ years in business analysis, commercial strategy, consulting, or analytics
Experience in fintech, financial services, SaaS, or another metrics-driven industry
Proven track record influencing senior commercial stakeholders
Analytical Skills
Strong SQL (BigQuery or equivalent)
Experience with BI and analytics tools (Metabase, Looker, Tableau, Mode, etc.)
Ability to interrogate data models and challenge assumptions
Commercial & Strategic Skills
Strong commercial and financial acumen
Experience with forecasting, unit economics, and KPI frameworks
Excellent executive communication and storytelling skills
Comfortable operating with ambiguity and shaping strategy
Nice to Have
Consulting or corporate strategy background
Experience working closely with data engineering or analytics engineering teams
Exposure to AI-driven insights or predictive analytics
Scale-up or high-growth fintech experience
Why BigPay?
Join a fearless adventure, where your opinion and input is highly contributional.
Work in a fast-paced, growing company where you will be empowered to succeed.
An environment where you can challenge and be challenged.
You will be surrounded by a multidisciplinary group of experts.
Competitive salary & benefits.
Website: https://airasia.com/
Headquarter Location: Melaka, Melaka, Malaysia
Employee Count: 10001+
Year Founded: 2001
IPO Status: Public
Last Funding Type: Post-IPO Equity
Industries: Air Transportation ⋅ Tourism ⋅ Travel