Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

OPIS, a Dow Jones company, provides price transparency across the global fuel supply chain, including the Spot, Wholesale Rack and Retail markets. OPIS enables customers to buy and sell energy commodities with confidence with multi-platform access to accurate data, real-time news, powerful software and educational events. Our commitment to reliability is reinforced by personalized customer service and constant innovation. OPIS listens to what the energy community needs and responds with flexible and easy-to-use products. Navigating world fuel markets is complex – OPIS makes it simpler.

About the Role:

As Director - Marketing, you will lead demand generation and sales enablement in a specific OPIS market segment using all possible inbound and outbound marketing channels. You will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust, sustainable pipeline of sales leads and event registrations. You will report to the Executive Director of Marketing.

 You Will:

• Develop marketing strategy and annual marketing plans with specific Indicators for your market segment and products, drawing on performance data and encompassing all channels
• Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment
• Oversee creative and messaging for all channels, list targeting, and selection
• Optimize conversion touchpoints such as landing pages and order forms using best practices and available data
• Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets
• Create strategy and resulting campaigns for nurturing sales leads to close
• Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and Return on investment
• Manage marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area
• Interpret marketing performance analyses to determine strategies for future success.
• Create new ideas that increase lead generation and conversion

 You Have:

• 12+ years of proven B2B marketing leadership experience
• Familiarity with the energy industry, especially global LPG/NGL markets (preferred)
• Familiarity with marketing automation tools (preferably HubSpot; Eloqua) and CRM systems (preferably NetSuite; Salesforce)
• Experience distilling complex products into clear narratives
• Experience collaborating and reaching goals by influencing and establishing productive relationships with internal team leaders, external partners, and vendors
• Experience working with multiple partners and cultures across time zones and global locations
• College degree or equivalent work experience

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program 

Learn more about all our US benefits.

 #LI-Hybrid

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - OPIS

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $125,000 - $175,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..