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Job Category

Sales

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good– you’ve come to the right place.

Shape the Future of General Business with Salesforce

Salesforce, the global leader in CRM and digital transformation, is seeking an inspirational and dynamic Area Vice President (AVP) of our General Business (GB) sector to join our Sales Leadership Team. This is a unique opportunity to lead, innovate, and drive growth in a critical business unit while empowering some of the world’s most influential industries to thrive in an ever-evolving landscape.

As AVP of MA, you will play a pivotal role in shaping Salesforce’s strategy for the General Business sector, driving top-line growth, and building an organization recognized for its operational excellence, innovation, and culture. Your leadership will bring together the power of Salesforce’s values—Trust, Customer Success, Innovation, and Equality—to deliver exceptional customer and employee outcomes.

Your Mission as AVP of General Business

In this transformative role, you will:

• Define the Strategy: Develop and execute a bold, forward-thinking growth strategy that positions Salesforce as the trusted partner for the MGeneral Business industries.

• Drive Exponential Growth: Rapidly grow revenues and bookings, consistently exceeding targets through scalable, repeatable, and structured sales processes.

• Inspire Excellence: Build and lead a high-performing sales organisation that delivers measurable results while fostering a culture of innovation, collaboration, and inclusion.

• Champion Customer Success: Cultivate deep relationships with CxO-level stakeholders, helping them unlock transformative value through Salesforce solutions.

• Collaborate Across Teams: Partner with cross-functional leaders to align resources, drive seamless execution, and deliver customer-centric results.

Core Responsibilities

As AVP of General Business, you will lead with vision, strategy, and execution to deliver on the following:

Strategic Leadership and Growth

• Shape and execute Salesforce’s sales strategy for General Business, driving substantial year-over-year revenue growth.

• Build Salesforce’s presence within these industries, expanding into new accounts while deepening relationships with existing customers to maximise loyalty and retention.

• Stay ahead of industry trends, identifying opportunities for digital transformation and innovation to position Salesforce as a market leader.

Sales Leadership and Operational Excellence

• Lead and inspire a sales organization that includes Area Vice Presidents (AVPs), Regional Vice Presidents (RVPs), and Account Executives (AEs), ensuring a disciplined focus on deal closure and execution.

• Establish robust sales processes and key performance metrics to create predictable, scalable growth at all levels.

• Drive operational rigour through data-driven decision-making, forecasting, and reporting, ensuring alignment with organizational goals.

Cross-Functional Collaboration

• Work closely with leaders across Marketing, Customer Success, Solution Engineering, Sales Strategy, and Employee Success to align strategies and resources that enhance customer outcomes.

• Act as a strategic advisor to the UKI CEO, influencing decisions that drive Salesforce’s growth and impact.

Talent Development and Culture

• Recruit, mentor, and develop a diverse and inclusive team of high-performing sales professionals.

• Foster a culture of trust, innovation, and continuous improvement, empowering your team to deliver exceptional results.

• Champion Salesforce’s core values and ensure they are embedded in every aspect of your leadership.

The Ideal Candidate

The AVP of General Business will be a visionary leader with:

Sales Leadership Expertise

• 10+ years of experience in enterprise software or applications sales, with a proven track record of exceeding revenue goals and driving growth in complex, matrixed organizations.

• Strong experience selling to CxO-level stakeholders, with the ability to navigate and close high-value, complex transactions.

• A consistent history of recruiting, developing, and retaining high-performing teams recognized for their culture and results.

Operational and Strategic Acumen

• Proven ability to implement and scale structured, repeatable sales processes and metrics that drive operational excellence.

• Expertise in consultative sales, strategic account planning, ROI articulation, and delivering customer-centric outcomes.

• Deep understanding of the Manufacturing and Automotive sectors, including market trends, challenges, and opportunities for transformation.

Inspirational Leadership

• A dynamic, forward-thinking leader with a track record of driving transformational change in fast-paced, high-growth environments.

• A reputation as a talent multiplier, fostering a culture of innovation, collaboration, and inclusion.

• A strong commitment to Salesforce’s values of Trust, Customer Success, Innovation, and Equality, and a passion for driving impact at scale.

Why Join Salesforce?

At Salesforce, we don’t just transform businesses; we enable industries to redefine the future. As AVP of Manufacturing and Automotive, you will:

• Lead a business unit that is critical to Salesforce’s mission, driving innovation and impact across two of the most dynamic industries.

• Be at the forefront of digital transformation, helping customers embrace change and achieve their most ambitious goals.

• Work for a company consistently recognized as one of the world’s best places to work, celebrated for its culture of trust, equality, and sustainability.

This is more than a leadership role—it’s an opportunity to shape the future, build a legacy, and make a meaningful difference.

Are You Ready to Lead the Future?

If you’re a visionary leader with the drive, expertise, and passion to lead Salesforce’s Manufacturing and Automotive business to new heights, we want to hear from you.
Join Salesforce—and be part of something extraordinary.

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At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org
Salesforce welcomes all
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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.