We are seeking a Director, Integrated Marketing Experiences (IMX) Local Brands, Mexico to lead the creative vision, strategy, and execution for local and regional brands. This role is responsible for shaping distinctive, culturally resonant brand storytelling and ensuring creative excellence across the full Integrated Marketing Experience (IMX). 

The ideal candidate is a senior creative leader with a strong balance of strategic thinking and creative rigor—someone who can translate insights into powerful ideas, inspire agencies and internal teams, and elevate how local brands show up in culture, commerce, and creator‑led ecosystems. 

What You’ll Do for Us 

Creative Vision & Brand Leadership 

• Own and define the creative vision and narrative for Local Brands, ensuring alignment with brand essence, architecture, and business priorities. 

• Partner closely with Brand Leads and E2E leaders to identify growth opportunities and translate them into compelling creative platforms. 

• Lead the development of Core Creative Ideas for Local Brands, ensuring consistency and differentiation across all touchpoints, including social and influencer‑led executions. 

• Relentlessly challenge for more innovative, modern, and culturally relevant brand experiences. 

Integrated Marketing Experience (IMX) Leadership 

• Lead creative integration across IMX, ensuring seamless storytelling across content, media, digital, shopper, experiential, and influencer touchpoints. 

• Decode IMX strategy into clear creative frameworks and execution plans, in close partnership with Media teams to understand channel roles, formats, and deployment strategies. 

• Collaborate with Creative LATAM as a key integration point once the creative game plan is defined, ensuring alignment between global and local creative intent. 

• Ensure creative ideas are scalable, adaptable, and optimized across markets, platforms, and creator ecosystems. 

Creative Development, Innovation & Execution Excellence 

• Oversee the end‑to‑end creative development process, from insight to idea to execution across multiple formats and platforms. 

• Guide the crafting of campaign storytelling across brand content, social, influencer, and experiential expressions. 

• Champion the thoughtful use of emerging technologies, including AI, to enhance creative development, content adaptation, testing, and optimization. 

• Ensure high standards of creative quality, consistency, and effectiveness across all content and creative outputs. 

• Balance brand consistency with flexibility to enable local relevance, speed, and cultural intimacy. 

Agency, Creator & Partner Leadership 

• Lead agency and creator‑partner relationships, acting as the senior creative voice and decision‑maker. 

• Inspire agencies and creator partners to deliver breakthrough, culturally relevant work while ensuring alignment with business and brand objectives. 

• Foster a collaborative, high‑performance ecosystem across creative, influencer, and specialist partners. 

• Identify innovative approaches to measuring creative effectiveness and impact across both brand and creator‑led executions. 

Insights‑Driven Creativity & Local Relevance 

• Partner with the Human Insights team to translate consumer, shopper, and cultural insights into powerful creative expressions. 

• Engage closely with market teams to understand local nuances, message priorities, and cultural contexts, using these inputs to build greater relevance and intimacy with consumers. 

• Use learnings and performance data to continuously evolve creative strategies and executions. 

Leadership & Influence 

• Act as a senior creative leader within the organization, influencing stakeholders across functions and levels. 

• Build strong relationships with Brand, Category, IMX, Media, and market teams. 

• Lead by example, setting a high bar for creative thinking, collaboration, accountability, and innovation. 

Requirements & Qualifications 

• Bachelor’s degree required; advanced degree a plus. 

• 10–12+ years of experience in creative strategy, brand communications, or content development. 

• Proven leadership experience driving creative strategy and execution for brands at scale. 

• Strong understanding of IMX strategy, media ecosystems, and integrated execution. 

• Deep consumer, cultural, and creator‑economy insight expertise. 

• Experience leading agency partners; agency creative or planning background strongly preferred. 

• Comfort exploring and applying emerging technologies, including AI, to creative and content challenges. 

• Demonstrated ability to influence cross‑functional and senior stakeholders. 

• Excellent communication, storytelling, and presentation skills. 

• Fluent English required; additional languages a plus.