Performance Marketing Specialist

Posted:
2/11/2025, 8:45:39 PM

Location(s):
Istanbul, Istanbul, Turkey ⋅ Istanbul, Turkey

Experience Level(s):
Junior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Papara has been on a mission to create the best financial experience for its users. With over 20 million users, we are a leading fintech company based in Turkey. We provide fast, simple, affordable, and fun financial services. In short, we are the future of banking and finance.

We use design and technology to give our users the financial experience they deserve. Since we succeed nationally, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day. 

Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services by using the latest technologies. You will work in a fast-paced environment and be part of a team that constantly develops and renews itself. 

If you share that passion and believe in our mission, come and join us!

What You’ll Do
- Overall maintenance of mobile attribution tools such as Adjust, Appsflyer etc.
- Collaborate cross-functionally between marketing, product and data teams.
- Monitoring and reporting weekly & monthly of all campaigns.
- Utilize A/B testing and other experimentation methodologies to refine messaging, targeting, and creative elements for continuous improvement.
- Monitor and optimize campaign performance on an ongoing basis to maximize ROI, minimize CPA, and achieve revenue targets.

Who You Are
- Bachelor's degree in Economics, Statistics, Marketing or a related field.
- At least 2 years of professional job experience in Performance Marketing, Digital Marketing or Growth Marketing position.
- Experienced in advertising platforms such as Google Ads, Media Ads, Tiktok, DV360 in addition to measurement tools like Google Analytics.
- Proficient in digital advertising operations and reporting.
- Excellent communication skills in English, both written and spoken.
- A creative, curious and growth-oriented mindset that has the ability to work in a results-oriented environment.
- Having strong communication skills and being a good team player.

Papara

Website: https://careers.papara.com/

Headquarter Location: Istanbul, Istanbul, Turkey

Employee Count: 251-500

Year Founded: 2015

IPO Status: Private

Last Funding Type: Seed

Industries: Debit Cards ⋅ Finance ⋅ Financial Services ⋅ FinTech ⋅ Mobile Payments ⋅ Payments