Senior Growth Manager, MENA

Posted:
12/22/2024, 2:10:47 PM

Location(s):
Dubai, Dubai, United Arab Emirates ⋅ Dubai, United Arab Emirates

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

The Senior Growth Manager will work on the growth strategy to expand our user base and increase trading volume across the region. You’ll manage and scale acquisition channels, optimize performance, and execute multi-channel campaigns while collaborating with cross-functional teams. With a strong analytical mindset, you’ll leverage data insights to drive user acquisition, retention, and execute go-to-market strategies.

What You’ll Be Doing

Acquisition & Scaling: Develop and scale acquisition channels for both web and mobile platforms, leveraging key digital channels such as Google Ads, Facebook, TikTok, etc..
Performance & Optimization: Manage key performance accounts and optimize models (CPA, CPC, CPM) for continuous improvement. Use A/B testing and multivariate analysis to drive efficiency and reduce customer acquisition costs (CAC).
Campaign Management: Strategize, execute, and optimize multi-channel campaigns to drive user acquisition, retention, and engagement. Ensure all campaigns are data-driven and tailored to the relevant market needs.
Go-to-Market (GTM) Execution: Lead end-to-end GTM strategies for product launches, ensuring successful customer adoption and strong brand positioning in the market.
Data & Reporting: Define, monitor, and report on key performance metrics (e.g., CAC, LTV, ROAS). Use insights to adjust strategies and maximize performance across marketing channels.
Cross-Functional Collaboration: Collaborate with product, creative, and data teams to align marketing efforts with product launches and optimize the user journey from acquisition to retention.
Market Research & Insights: Conduct regular market research and gather customer insights to refine positioning, identify opportunities, and inform product development and marketing strategies.

What We Look For In You

5+ years of experience in performance marketing, ideally in fintech or crypto.
Proven success in scaling acquisition campaigns across digital platforms (Google, Facebook, TikTok, DSPS).
Strong data analysis skills with tools like amplitude, Appsflyer, Google Analytics, SQL, optimizing CAC, LTV, and ROI.
Experience managing cross-channel campaigns (paid social, SEO, programmatic, mobile app acquisition).
Ability to drive strategy, execute GTM campaigns, and optimize for performance.
Proficient in A/B and multivariate testing for landing page and campaign optimization.
Familiarity with MENA market dynamics and customer behavior.
Fluent in English; Arabic is a plus.
Comfortable in fast-paced environments, managing multiple priorities.

Perks & Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!

#LI-KW1 #LI-HYBRID

OKX

Website: https://www.okx.com/

Headquarter Location: Victoria, Beau Vallon, Seychelles

Employee Count: 1001-5000

Year Founded: 2017

IPO Status: Private

Industries: Apps ⋅ Bitcoin ⋅ Blockchain ⋅ Cryptocurrency ⋅ Finance ⋅ Financial Services ⋅ FinTech ⋅ Information Technology ⋅ Internet ⋅ Web3

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