At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

1 year Fixed Term Contract

The Role

The Senior Marketing Manager (m/f/d) will be a key contributor to the overarching goal of positioning eBay as a leading market place for parts & accessories (P&A). The role will manage diverse marketing activities in Germany incl. Social, PR, Partnerships, ATL, Onsite, Performance, working closely with specialists for the different channels.

We are seeking a marketing professional who is passionate about developing cut-through brand narratives, creating integrated campaigns and driving bold and distinctive creative work that resonates with this very unique community. Working with the broader marketing team and our agency partners, a key objective of the role will be to engage with our audience in credible ways, whilst leaning into continuous alignment for sharing and learning with eBay US and UK.

Through a collaborative working approach, this role will pull cross-functional teams together to deliver marketing strategy, briefs and campaigns, ensuring eBay is top of mind for the German audience. Driving creative excellence, working across the full marketing mix, all with the goal to drive both new customer acquisition and retention by delivering key messages that resonate with our target audience.

Part of an agile team in an international environment and a work culture that’s been genuinely committed to diversity and inclusion since its founding 25 years ago. At eBay we’re passionate about connecting people with the things they love. As one of the world’s most vibrant online marketplaces, we pride ourselves on technology-led innovation and want to help shape the future of commerce across Germany and the world. We put our customers, buyers and sellers, at the center of everything we do.

The Responsibilities

• Own the development and refinement of eBay’s P&A marketing strategy in Germany by building on customer insights and eBay’s differentiating strengths

• Define the consumer-facing communications positioning and create impactful recommendations based on consumer insights and market research

• Craft consumer insight driven briefs and work closely with agency partners to deliver bold, distinctive, and coherent creative concepts and assets with a ‘Customer First’ mentality as well as strong media plans.

• Coordinate the creation and development of digital campaigns and initiatives including an influencer program and best-in-class social media marketing.

• Develop locally relevant activations via local events, sponsorships, marketing stunts and marketing partnerships

• Align creative and media plans to maximise return on investment and innovation

• Work closely with the P&A Business Unit as well as with the Social, PR, Brand, Retail, Onsite, Content, Performance and Trading Teams to ensure maximum integration and crafting a connected experience for our customers

• Drive measurement framework, report on campaign performance and drive forward takeaways to consistently improve KPIs

• Partner with the Customer Insights Team to deliver P&A marketing research needs

• Deliver continuous efficient budget management

The Profile

• Passionate about marketing and a good understanding of what drives car owners

• Experience in the creation and implementation of marketing narratives and integrated campaigns that drive consideration, return on investment and best in class creative.

• Consumer-obsessed and passionate about delivering strategies that are authentic, credible and inspiring

• Strong experience of briefing in and managing projects across internal departments and external agencies

• Knows how to scrutinize and challenge media plans for maximum efficiency

• Strong expertise in developing and driving Social Media strategies and campaigns

• Experience in budget management

• Experience in reporting on metrics, insights and adapting plans, plus the ability to work closely with data / understand the commercial side of the business

• Ability to exert influence at different levels within a matrix organisation and build relationships with a wide range of partners.

• A highly creative, solution-focused approach with a ‘can-do attitude’

• Phenomenal teammate with a passion to work collaboratively

• Experience of working in a fast-paced business environment

• Passion for the eBay brand

• Excellent written and spoken German and English

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