At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Responsible for marketing activities directed at specific AIA distribution channel(s)

Responsibilities:

• Formulate and implement comprehensive growth strategies for IVS, targeting both Employee Benefits (EB) and Pension members partnering with multi-channels intermediaries.
• Create compelling and innovative workplace propositions to enable CS-IVS from product, engagement, to leads management through both online and offline engagements.   
• Develop intermediary engagement models and deliverables with clear KPIs. The plans shall encompass a deep understanding of the market and competitive landscape to uplift effective business development mechanism.
• Define and create end-to-end member engagement journey to address members’ needs with the right platforms. Create comprehensive digital engagement plans to increase member interaction
• Oversee CS Marketing functions to drive effective intermediary engagements, member communications and uplift CS public visibility. 
• Create comprehensive and integrated marketing plans to promote CS and IVS, ensuring alignment with regulatory requirements.
• Collaborate with key stakeholders to deliver the results. Lead the team to foster collaborative and high-performance work environment by adopting agile way of working within and beyond CS.
• Set clear objective, expectations, providing mentorship, and empowering team members to excel all team members’ roles. 

Requirements:

• Undergraduate with at least 15 years of experience, with in-depth knowledge and expertise in agency management, individual life insurance products and sales. Knowledge and experience in group insurance or pension business is a plus.
• Exceptional influencing and stakeholder management skills, with the ability to navigate a large organization effectively, and the agency force.
• Customer service mindset, with patience to listen, understand and help with difficult and challenging situations.
• Strong problem-solving abilities with a growth mind-set, capable of breaking down complex problems into root causes, and addressing underlying issues to drive results and move things forward.
• Open-mindedness and the ability to consider diverse stakeholder views in decision-making.
• Strong language skills required in English, Cantonese and Mandarin.

Others:

• You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.