Campaign Analyst, Virgin Media Ireland

About Virgin Media:

Virgin Media is the leading connected entertainment cable and broadcast business in Ireland. Every day we deliver connections that really matter for thousands of people, with multi award-winning services including superfast broadband, TV, mobile and home phone. Our Virgin Media Business division provides the fastest broadband speeds and connectivity solutions for entrepreneurs, businesses and the public sector.

Virgin Media Television, our broadcast division, is Ireland’s number one commercial public service broadcaster offering three free-to-air channels: Virgin Media One, Virgin Media Two, Virgin Media Three, as well as the Virgin Media Player. We are a significant investor in home produced content, including news, current affairs and drama, as well as offering the best in international programming. Virgin Media More, a platform exclusive channel for Virgin TV customers, offers the very best of first look premium content, including ground-breaking Irish and International drama, documentaries & sport. Our advertising sales agency, Virgin Media Solutions, creates unique, innovative campaigns for our business and for third party clients across the UK and Ireland.

Virgin Media is part of Liberty Global, one of the world’s leading converged video, broadband and communications companies with operations in seven European countries. Liberty Global is a founding member of the European Green Digital Coalition and is included in the prestigious Dow Jones Sustainability World Index. Following the challenges brought about the global pandemic, the power of connectivity to deliver positive, meaningful change to people’s lives has never been clearer. Our inclusion in these prestigious indices for the ninth year running attests to our long-standing commitment to the importance of sustainability and ensuring that we are strong corporate citizens as well as responsible stewards of the environment across the markets in which we operate.

For further information please visit: www.virginmedia.ie

About the Role:

Working as a Data Campaign Analyst, you will provide technical and marketing support to the Customer Value Management team and other connected cross functional business units. You will work directly with and report to the CVM Operations Manager and will be responsible for supporting assigned tasks and programs to enable the delivery of the customer contact plan. This role will be responsible for providing technical expertise using marketing automation tools including Unica, Pega and SQL to develop segmented audiences and targeted list selections for executing in marketing campaigns, surveys and other list generation and analysis needs that support the organizational objectives. Responsibilities include developing Unica flows and Next Best Offer rules in Pega.  In the role you will also develop business intelligence and leveraging SQL coding and other data mining tasks to support monetizing our consumer databases, supporting the production and deployment of campaigns utilizing technical skills and CRM best practices. The ideal candidate will engage and manage projects with internal partners against aggressive timelines.

Specific Duties & Tasks:

• Support the implementation, execution and analysis of direct marketing campaigns, including email, SMS, direct mail, outbound and other consumer touch points.

• Develop Unica campaign workflows and leverage SQL coding where needed to develop targeted segments, campaign list selections, quality controls, and reporting that targets the Virgin Media consumer databases.

• Support the development of Next Best Offer propositions and rules into Pega to drive business objectives.

• Work with internal partners to understand objectives, segmentation and list generation needs and requirements for Marketing campaigns

• Assist in evaluating the effectiveness of direct marketing communications utilizing technical skills to derive campaign and prospect/member data for insights.

• Track customer lifecycle management campaign data and results

• Assist with Marketing ad hoc queries and reporting where needed for analysis and insights

• Assist and manage report generation and data selects as needed.

• Collaborates with the CRM, Global Marketing, IT, and brand teams to ensure accurate, on-time implementation and communication for all programs

• Proactively forges partnerships with all members of the Retail team and other cross functional partners

• Partners with outside companies and agencies where needed

Skills & Expertise:

• 3rd Level qualification in BBS/Data.

• Advanced to expert skills with marketing automation tools such as Unica, Pega and coding in SQL or other similar languages

• Technical background/knowledge is required, specifically familiarity with multidimensional, relational database systems such as Oracle or SQL Server and with coding in SQL.

• A minimum of 2 years’ experience using and analysing customer data

• Previous experience working in a Marketing/Direct Marketing environment is a plus.

The Person:

• The ability to communicate effectively and efficiently with the business while ascertaining the key impact/detail behind the issue.

• High attention to detail, someone who cares about quality in everything they do.

• Extremely organised and takes an innovative proactive approach to both daily tasks and project work.

• Proficient in MS Office (Word, Excel and PowerPoint) and comfortable with sharing complex information in a clear, concise manner.

• First-class problem-solving skills, someone who enjoys working with others to achieve the best for the company.

• Can do attitude, someone who thrives on change and takes ownership.

Virgin Media is an equal opportunities employer. Having a diverse workforce is critical to the success of our business.