As a Digital Data Analyst, you will play a pivotal role in driving data-driven decision-making by leveraging cutting-edge tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and broader marketing technology (Martech) platforms across the digital ecosystem. Your primary responsibilities will include implementing and managing tagging strategies, ensuring accurate data collection across web and Martech environments, and creating insightful dashboards to visualise key performance metrics and convey an intuitive narrative to key stakeholders. You will collaborate closely with cross-functional teams to understand business objectives, translate them into measurable goals, and connect analytics frameworks to marketing automation, media, and conversion optimisation efforts. By combining your technical expertise with analytical acumen, you will help optimise digital campaigns, enhance user experiences, and contribute to the overall impact of marketing initiatives. Key Responsibilities Configure and manage GA4 for tracking user behaviour and performance metrics. Implement and maintain tagging solutions using GTM to ensure seamless data collection. Design and develop interactive dashboards in Looker Studio to present data in a clear and actionable format. Analyse data to uncover trends, patterns, and opportunities for optimisation. Collaborate with marketing, product, and development teams to align analytics strategies with business goals. Ensure data accuracy and troubleshoot any discrepancies in tracking or reporting. Translate raw data into clear, concise, and impactful visualisations, empowering stakeholders to make informed decisions. Support integration between analytics platforms and broader Martech stack (e.g., CRM, media, automation platforms). What We’re Looking For 3-5 years of experience in digital marketing, analytics, and CRO. Matric with a relevant tertiary qualification (marketing-specific) are essential. Proficiency in GA4, GTM, heatmapping tools and Looker Studio. Strong analytical skills with the ability to interpret complex datasets. Experience in creating and managing tagging strategies for websites and apps. Excellent communication skills to convey insights to both technical and non-technical stakeholders. A proactive mindset with a passion for leveraging data to drive results. Ability to interpret data, identify trends, and provide actionable recommendations. Hands-on experience with A/B testing platforms. Basic knowledge of HTML, CSS, and JavaScript (a plus, but not mandatory). Organised, detail-oriented, and comfortable managing multiple projects. A problem-solving mindset with a proactive approach to challenges. A team player with a positive, collaborative attitude.

as per spec

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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