Responsibilities:

• Develop, maintain, and execute demand generation plans and programs aligned with business goals (leads, MQLs, revenue). You will help take new demand generation initiatives and figure out how to make them a reality.
• Develop a deep understanding of customers, products, and the buyer’s journey. 
• Manage PPC and paid social campaigns in partnership with an external agency.
• Work with product marketing to tie Incident IQ personas to specific customer needs and preferences to deploy in relevant lifecycle marketing campaigns.
• Collaborate with sales and marketing to build programs that support sales enablement.
• Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.
• Interpret campaign performance metrics to best optimize your campaigns.

They are responsible for developing, executing, and overseeing all aspects of a marketing campaign, ensuring it aligns with the overall marketing strategy and achieves its goals.

1. Team Management:
• Assign tasks, monitor progress, and coordinate efforts among team members involved in the campaign.
• Provide leadership, mentorship, and clear direction to the campaign team.
2. Strategic Planning:
• Develop comprehensive campaign strategies, including target audience segmentation, messaging frameworks, channel selection, and budget allocation.
• Ensure alignment between campaign strategies and overall marketing and business goals.
3. Performance Tracking:
• Define and monitor key performance indicators (KPIs) to measure campaign success.
• Identify trends and insights to adjust strategies and maximize campaign performance.
4. Reporting to Leadership:
• Present detailed campaign performance reports, insights, and recommendations to senior management.
• Communicate campaign impact on lead generation, pipeline growth, and revenue contributions.

Required Skills and Qualifications:

• Proven experience in MarTech tools and platforms.
• Strong expertise in project and process management.
• Proficient in digital advertising, including paid search, social media, and programmatic.
• Hands-on experience with Account-Based Marketing (ABM) strategies and tactics.
• Demonstrated leadership experience, including managing and developing teams.
• Analytical mindset with a strong focus on data-driven decision-making.
• Strategic thinker with the ability to translate business objectives into actionable marketing campaigns.
• Excellent communication and presentation skills.

Key Attributes:

• Resourceful and adaptable in a fast-paced environment.
• Detail-oriented with a strong focus on process optimization.
• Results-driven with a passion for continuous improvement.

First 90 Days:

• Evaluate the existing campaign team, including skills, roles, and effectiveness.
• Clearly define and outline roles and responsibilities within the campaign team.
• Assess the current campaign processes and recommend changes to improve efficiency and effectiveness.
• Analyze historical campaign performance and provide actionable insights and recommendations for future campaigns.

Required Skills & Experience:

• 7+ years of demand generation experience in a SaaS business (industry experience a plus).
• 2+ years of leadership experience
• Bachelor’s degree in marketing or a related field required.
• Proven track record of successfully partnering with Sales management.
• Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success.
• Experience with a broad array of marketing channels, including, but not limited to, SEM and Paid Social, CRO, Email Marketing, Content Marketing, and more.
• Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization.
• Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity.

If you want to make your mark on a growing startup and think this job would make you excited to show up to work every day, we encourage you to apply.

• Be a part of a forward-thinking marketing organization that values innovation and results.
• Lead a high-performing team and make a significant impact on the company’s growth.
• Collaborate with cross-functional leaders and contribute to a dynamic and supportive work environment.

If you are passionate about driving impactful marketing campaigns and leading teams to success, we’d love to hear from you!