Project Role : Custom Software Engineer
Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.
Must have skills : Adobe Journey Optimizer
Good to have skills : NA
Minimum 3 year(s) of experience is required
Educational Qualification : 15 years full time education

Summary: - The ideal candidate will possess strong hands-on experience in designing, configuring, and optimizing customer journeys, leveraging both event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels. - A typical day involves close collaboration with team members to understand project requirements, develop innovative solutions, and ensure applications are optimized for performance and user experience. - This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, particularly Real-Time CDP, audience segmentation, and schema/XDM constructs, along with a solid grasp of journey orchestration best practices. - The candidate will actively participate in problem-solving discussions and contribute to the overall success of assigned projects, ensuring alignment with business objectives and user expectations. Roles & Responsibilities: - Design, implement, and manage multi-step, personalized customer journeys using Adobe Journey Optimizer. - Defining and configure events, triggers, and audience segments based on customer behavior and real-time data. - Collaborate with AEP specialists to ensure accurate data ingestion, identity stitching, and profile activation. - Integrate AJO journeys with communication channels such as Email, Push, SMS, and In-App Messaging using Adobe and third-party connectors. - Create and manage journey versions, validate logic paths, and conduct QA/UAT to ensure expected journey outcomes. - Monitor and optimize journey performance using analytics insights and business KPIs. - Partner with stakeholders to translate marketing and business requirements into automated customer journeys. - Support integration with Offer Decisioning, where applicable. - Maintain comprehensive journey documentation, technical flow diagrams, and user guides. -Collaborate with cross-functional teams, including analytics, content, and development, to ensure end-to-end delivery. - Operate independently and progressively establish expertise as a Subject Matter Expert (SME). - Contribute to solution development for work-related challenges. - Engage in continuous learning to stay current with emerging technologies and industry best practices. Professional & Technical Skills: - Experience in digital marketing or marketing automation platforms. - Proven experience working with both event-triggered and segment-triggered journeys. - Familiarity with Adobe Experience Platform and Customer Journey Analytics (CJA); CJA experience is a strong plus. - Basic knowledge of Offer Decisioning; experience with Adobe Campaign Standard is an added advantage. - Experience integrating and testing communication channels such as Email, SMS, and Push notifications. - Strong verbal, written communication, and documentation skills. - Experience working in Agile/Scrum environments is preferred. - Understanding of user interface design and user experience principles. - Ability to troubleshoot, analyze, and resolve application-related issues efficiently. - Familiarity with integration methodologies and APIs. - Adobe Journey Optimizer (AJO) certification or Adobe Experience Platform Business Practitioner certification. - Experience working in regulated industries (e.g., HIPAA-compliant customer journeys). - Exposure to REST APIs, identity namespaces, or Adobe Tags (Launch). Additional Information: - The candidate should have 4-8 Yrs with 3+ AJO, CJA,AEP - Minimum of 2+ years of hands-on experience with Adobe Journey Optimizer (AJO). - Strong understanding of Adobe Experience Platform schemas, datasets, audiences, and Real-Time CDP - This position is based at our Chennai office. - A 15 years full time education is required

15 years full time education

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Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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