Posted:
8/8/2024, 5:00:00 PM
Location(s):
New South Wales, Australia ⋅ Sydney, New South Wales, Australia
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Growth & Marketing
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking, and collaborative. At Live Nation, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
In this role you'll be tasked with contributing to big creative and strategic marketing campaigns and writing inspiring proposals to win business from corporate partners across a number of key brand categories. You will use your strong knowledge of popular culture and consumer trends, your proven marketing acumen and your creative storytelling techniques to communicate a narrative that will compel brands to partner with Live Nation.
WHAT THIS ROLE WILL DO
Sales Support
Develop clear, concise, and visually pleasing marketing proposals that tell a compelling brand story and strategically meet client objectives
Work with the internal and external resources to vet ideas, feasibility, pricing, and asset availability for proposed marketing programs
Balance client goals and requests with Live Nation objectives / requirements
Support in the development of budgets (including cost benefit analysis) with
internal teams that are within Live Nation and client parameters to support
proposed ideas
Create and maintain sales materials and tools including research and insights,
property sells sheets, product information, category information and marketing
data
Develop case studies on relevant campaigns and products
Coordinate communication with internal and external stakeholders related to
pitch development
Create and maintain general organization documents including: Integrated
marketing team WIP, Clickup, Salesforce
Creative and Strategic Thinking
Contribute to brainstorms and collaborative work sessions with team members to develop “big idea” concepts leveraging Live Nation’s portfolio of live music and digital assets
Work with the Integrated Marketing Director to strategically align the creative idea with marketing elements to create compelling, sellable, and executable entertainment marketing programs for prospective corporate partners
Utilize an understanding of current media trends, social platforms and new technologies to drive scale and reach of proposed marketing programs
Client Communication
Liaise directly with clients to acquire brand information pertinent to the development process
Present marketing concepts to prospective high-level clients in tandem with Sales team
WHAT THIS PERSON WILL BRING
Bachelor’s degree
3-5+ years of experience in brand marketing, advertising, media, digital or entertainment marketing
Track record of building 360 degree strategic marketing partnerships and corresponding business models
A proven understanding of research and insights fundamentals in building a business case for partnerships
Expertise in using Keynote, Excel, PowerPoint and Word to develop presentations and budgets
Entertainment industry experience is a plus
What do we offer?
Ticket perks to our events
Flexible working environment
Health & wellbeing activities and programs, including free counselling
Investment in your personal career development and training
To be part of an innovative and exciting business!
Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself!
Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
#LNAPAC
#LI-SR2
Website: https://www.livenationentertainment.com/
Headquarter Location: Beverly Hills, California, United States
Employee Count: 10001+
Year Founded: 1996
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Concerts ⋅ Event Promotion ⋅ Events ⋅ Media and Entertainment ⋅ Ticketing