Social Data Analyst 

VML 

Department: Data & Analytics 

Location:San Jose, Costa Rica 

Who we are: 

At VML we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.  

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology. 

Who we are looking for: 

VML is seeking a smart, inquisitive, and self-driven Social Analyst to join our expanding marketing science team within VML. As a member of the Analytics and Marketing Science group, with a strong focus on social listening to join our growing team. This role is crucial for understanding our brand's online presence, consumer sentiment, and market trends. The ideal candidate will be adept at monitoring social media conversations, extracting actionable insights from vast datasets, and translating complex data into clear, compelling narratives that inform strategic decisions across marketing, content, and product development. 

 What you’ll do: 

Social Listening & Reputation Management: 

• Proactively monitor social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Reddit, YouTube, etc.) for brand mentions, industry trends, competitor activities, and relevant conversations. 

• Conduct in-depth sentiment analysis to gauge the emotional tone (positive, negative, neutral) of discussions surrounding our brand, products, and campaigns. 

• Identify emerging issues, potential crises, and opportunities for engagement or intervention, providing real-time alerts and insights. 

• Analyze specific examples of social listening insights, such as shifts in Net Sentiment due to product issues or campaign announcements, providing context and implications. 

• Collect, analyze, and interpret social media data to uncover patterns, trends, and actionable insights that drive business objectives. 

• Track and report on key metrics and KPIs including Engagement Rate, Reach, Impressions, Likes, Shares, Saves, Follower Growth Rate, Click-Through Rate (CTR), Conversion Rate, Bounce Rate, Video Views, and Completion Rate. 

• Perform behavioral analysis to understand audience interactions and predict future trends. 

• Translate complex data into clear, concise, and actionable recommendations for marketing, content, and product teams. 

• Develop data-driven narratives and "storytelling" insights, similar to examples provided (e.g., "Increased follower growth despite decreased engagement indicates content is attracting new audiences"). 

• Utilize data visualization tools (e.g., Excel, Google Sheets, Tableau, Data Studio) to present findings clearly and effectively through graphs, charts, and tables. 

• Benchmark performance against industry standards and competitor activities to identify strengths and areas for improvement. 

• Leverage and optimize the use of social media analytics and listening platforms such as Google Analytics, Hootsuite, Sprout Social, Meta Business Suite, Social Mention, Quid, Sprinklr, and Khoros. 

• Collaborate closely with marketing, content, and product teams to align social media KPIs with overall business goals (e.g., sales, brand awareness, customer engagement). 

• Recommend adjustments to social media strategies based on performance data, including content types, posting times, call-to-actions, and hashtag strategies. 

What you’ll need: 

• Experience: 3+ years of proven experience in social media analytics, social listening, market research, or a similar data-driven role. 

• Demonstrated proficiency with social listening and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite, Social Mention, Quid, Sprinklr, Khoros). 

• Strong command of data visualization tools (e.g., Excel, Google Sheets, Tableau, Data Studio) for creating impactful reports. 

• Exceptional analytical and problem-solving abilities with meticulous attention to detail. 

• Ability to interpret complex data sets, identify key trends, and extract meaningful, actionable insights. 

• Deep understanding of key social media metrics and KPIs and their business implications. 

• Excellent written and verbal communication skills, with the ability to present complex data clearly, concisely, and persuasively to diverse audiences. 

• Proven ability to craft compelling data-driven narratives and strategic recommendations. 

• Proactive, self-motivated, and able to work independently as well as collaboratively within a cross-functional team. 

• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously. 

• A curious mindset and a passion for staying ahead of social media trends, platform changes, and technological advancements. 

At VML, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.  As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.  

VML is a WPP agency.  For more information, please visit our website and follow VML on our social channels via Twitter, Facebook, LinkedIn, and Instagram.   

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.