aBCM GI/WC franchise

Posted:
5/12/2025, 6:07:03 PM

Location(s):
England, United Kingdom

Experience Level(s):
Senior

Field(s):
Business & Strategy ⋅ Growth & Marketing

Job Description

The Associate Brand and Customer Manager (aBCM) is an integral part of the Oncology Business Unit, reporting to the Senior Brand and Customer Manager (sBCM).

 

It's an opportunity to be part of something truly significant, both within our organization and in the field of cancer treatment in the UK. By joining our team, you will have the chance to develop your marketing career while playing a crucial role in helping to save and improve the lives of cancer patients.

Oncology is a fast-paced, highly competitive, and technically complex market. As an aBCM, you will support our efforts to deliver value and drive behaviour change among our stakeholders. The aBCM is part of a diverse team of relevant subject matter experts and should be responsive to the business needs to support the implementation of the UK strategic & tactical plan. 

 

The aBCM will work across the Breast & Gynae Franchise gaining experience working across multiple indications at different stages of the product lifecycle. This will provide you greater on-the-job learning and development opportunities whilst supporting the business in flexing resources around priority areas as and when required.

 

Key Capabilities –    Ability to:

  • Collaborate effectively with others, including working across specialist functions like Medical Affairs, Key Account Managers, HTA, Local Access, Corporate affairs, and Business Insights, to achieve shared goals.
  • Apply strategic thought and planning frameworks to build strategic and operational plans
  • Strong planning and organisation skills
  • Embrace an innovative growth mindset utilising a test and learn approach to develop and refine strategies, tactics, measurable deliverables and ROI
  • Ability to digest complex clinical information and interpret its relevance to UK market
  • Create and analyse insights to better understand the value we can deliver to our patients and oncology communities
  • Committed to understanding and meeting customer needs
  • Communicates candidly - strong verbal, written and presentation skills
  • Ability to lead without authority
  • Ethics and integrity

 

Key Activities: Activities are likely to include:

  • Understand the needs of our customer base; information requirements, format, channel preference and influencers
  • Work with the marketing team to interpret insights and develop the brand plan and tactical customer engagement plans
  • Build therapeutic and product knowledge
  • Adoption of the L3 framework to ensure consistent planning with robust analysis, and execution of campaigns which are strategically aligned to deliver against opportunity spaces
  • Lead responsibility of marketing-led customer segmented campaigns, ensuring delivery against strong KPIs and review of performance.
  • Work with the cross functional team to ensure delivery on indication opportunity spaces.
  • Work with Agile principles and support the cross-functional team to achieve this effectively
  • Provide innovation through testing new marketing channels, new types of content and new channel execution strategies.
  • Agency management
  • Campaign budget management

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

 Preferred Skills:

Job Posting End Date:

05/27/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.