ROLE SUMMARY:

This is responsible for advancing and executing the innovative patient solutions and contribute to increasing diagnosis efforts in health systems. Lead team to provide patient solutions, increase the diagnosis rate, partnership with 3rd party and government association. Leverage internal/external resources to increased patient awareness, supports to patient access program, etc. Support the lead working with access and cross-functions to leverage all resources to improve patient affordability & accessibility at national level.

ROLE RESPONSIBILITIES:

• Establish diagnosis platforms to fully align with I&I BU strategy to improve diagnosis rate in targeting customers.
• Drive team to increase the awareness of AD diseases, patient assistant program, patient education program and patient affordability improvement program through partnership with 3rd party, Charitable Foundations, government, academic associations, patient groups, etc.
• Collaborate medical, digital, legal, compliance and other cross-functions to land and execute the innovative platforms and programs to increase disease awareness.
• Lead implementation and track on key diagnosis project at national and regional level.
• Maximize impact of activities through optimal channel mix. Execute online and offline patient education meetings partnering with 3rd party.
• Support the lead working with access and cross-functions to leverage internal/external resources to improve patient affordability & accessibility at national & regional level.
• Work with patient solution manager to visit and engage related external stakeholders, partners to understand insights on patient solutions in regions.
• Co-lead market research program in terms of patient journey, patient insight, etc. Analysis and insights for diagnosis are well understood and processed into the local business plans.
• Liaise on patient insights/ resources as patient advocator, with possible solutions towards patient needs, and shape better state care and patient journey experience.
• Conduct and monitor all patient solutions programs partnering with 3rd party, Charitable Foundations, government, academic associations, patient groups, etc. and make all decisions in accordance with Company policies & SOPs, Pfizer Values, & regulatory guidelines in a compliance way with highest integrity.
• Coordinate external partners and internal stakeholders to deliver the programs ensuring strong engagement. Drive on patient access/ affordability program, to improve patients’ access to Pfizer breakthroughs.

QUALIFICATIONS AND REQUIREMENTS:

• Bachelor’s Degree required. Advance degree preferred, background in commercial, pharmaceutical or health care industry is preferred
• Over 8 years commercial experience in healthcare industry, strong leadership and influence skills.
• Experience in patient advocacy/ engagement. and stakeholder relationship management, esp. for patients, patient groups, provider organizations
• Experienced in stakeholder relationship management (e.g., patient, patient group, etc.)
• Ability to facilitate stakeholder & customer commitments and act on customer insights.
• Ability to synthesize & communicate local customer insights for planning.
• Successful track record of project management and execution and influencing cross-functions to deliver milestones.
• Proven ability to proactively lead the thinking - connect, communicate, and lead by influence.
• Demonstrated strong commitment to integrity & compliance.
• Develops excellence and courage to initiate, create, and bring ambiguity into action.
• Effectively to implement strategies with internal/external stakeholders.
• Active listening and empathy.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research