Location:

LOC3460: 6F-15F, Building A, New Bund World Trade Center(1), No.4, Lane 255 Dongyu Rd, Pudong District, Shanghai, China - KGS

1. Product Strategy & Lifecycle Management

• Define and execute product strategies, ensuring alignment with company goals, customer needs, and market trends.
• Manage the full product lifecycle — from ideation and NPD to commercialization and EOL
• Drive product portfolio performance, maximizing revenue, market share, and profitability.
• Partner with engineering team to guide innovation and ensure compliance with international standards (e.g., UL, EN54, CCCF).

2. Marketing Strategy & Execution

• Lead GST’s marketing function, including branding, digital marketing, product marketing, content creation, and campaign management.
• Define go-to-market strategies for product launches and regional adaptations, in coordination with sales and local marketing teams.
• Develop compelling value propositions, sales enablement materials, and competitive positioning.
• Oversee the development of customer-centric messaging, marketing collateral, and thought leadership content.

3. Market Intelligence & Customer Insight

• Analyze industry trends, customer requirements, and competitive intelligence to inform both product and marketing strategies.
• Build and maintain voice-of-customer programs to capture insights from installers, distributors, consultants, and end-users.
• Identify new market opportunities and support expansion into high-growth verticals in China market

Kidde Global Solutions is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.