Being part of the Hungarian Vaccines Team, will report directly to the Business Unit Director,  and be responsible for developing customer segmentation, strategies and plans relevant to the Brands (HPV and pediatric vaccines) representing country customer and brand needs on internal taskforces.

Through a focus on customers and on implementation, maximize sales for the Brand in the country.

Main role and responsibilities:

• Brand Strategy Development
• Lead the communication and content strategy for HCPs and HCCs
• Collection of Customer needs, segmentation and drivers/barriers
• Development of local segmentation and determine segmentation strategy based on input from all groups interacting with customers.
• Forecasting/Planning of sales and investments
• Collaborate and work with cross functional team in Agile methodology

Implementation:

• Implement Marketing Strategy and multichannel branded programs
• Content creation/adaptation and management though multiple platforms/timings
• Participate in Field Visits and Regional Sales rep meetings
• Performance metrics tracking of marketing campaigns for HCPs & HCCs
• Leveraging the market insights to course correct and adjust long term product strategy
• Efficiently use data to take informed business decisions

HCP Education:

• Develop Scientific Leaders plans and interact with Scientific Leaders
• Attend Scientific Congresses with Scientific Leaders
• Develop local speakers and organization of local speaker engagements

Education & skills:

• University degree in Pharmaceutical Sciences or other related Health Diploma or University degree in Management
• 2-3 years in Pharmaceutical or Biotech industry.
• Marketing and Vaccine Experience
• English - very strong communication skills

Preferred:

• Vaccines experience
• Marketing and/or pharmaceutical knowledge
• Promotion experience including, co-creating innovative solutions to meet customer needs and developing Brand plans to support Business Objectives
• Experience in or working with sales organizations
• Strong understanding of foundational marketing strategy
• Strategic thinking and analytical; project management and collaboration skills
• Demonstrates high degree of integrity and ethics
• Strong communication and presentation skills
• Innovative thinking & habit of continuous studying