Summary
 

Responsible for managing the divisional member engagement strategy. Provides oversight and coordination of messaging/communications to ensure a custom, positive experience for members. Performs data review and validation of member channel effectiveness. Coordinates with areas within BCBS including operations, communications, sales and marketing.

Description
 

40% Manages communication channels (mobile, emails, phone, letters, etc) and the member touch point map. Recommends communications channels and member engagement opportunities. Provides continuity between multiple areas of the business through participation in work sessions/meetings. Engages with contracted vendors as appropriate.

30% Determines what communications data is to be measured and coordinates with areas to collect/retrieve this data. Through review of this data, validates that appropriate and custom communications are relayed to members.

20% Develops and reviews reports, analyzing results to ensure effectiveness of member segmentation.

10% Presents findings/analysis to management on the effectiveness of member engagement communications.

Required Education: Bachelor's in a job related field

Required Work Experience: 2 years of event management/planning or similar role.

 

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Equal Employment Opportunity Statement

BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains Affirmative Action programs to promote employment opportunities for minorities, females, disabled individuals and veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.

We are committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities.

If you need special assistance or an accommodation while seeking employment, please e-mail [email protected] or call 1-800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.