About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.

About the Job

In this role you will have the opportunity to drive growth and return on investment through paid media (across SEM, display and paid social marketing) alongside organic growth. You will be responsible for owning the performance of integrated marketing campaigns across channels to drive awareness and conversion amongst our target audiences. 

You will collaborate closely with local marketing colleagues to develop holistic marketing strategies, share best practices across our markets and drive forward key group-level strategic projects.

The Manager, Performance Marketing will be responsible for:

• Collaborate on developing and executing holistic performance marketing (via paid channels)
• Manage and closely work with agency to ensure paid campaign is optimised towards business goal
• Be the paid expert in the team to provide best practice and learnings on efficient acquisition 
• Cultivate strong relationships by providing data-driven insights, regular reporting and strategic guidance on performance marketing
• Develop quarterly marketing budgets based on key business objectives and optimize strategy throughout the quarter
• Own regular reporting on paid marketing performance using current reporting frameworks and suggest / implement improvements to current reporting tools
• Manage experimentation to drive most efficient spend of marketing budget and ROI
• Collaborate with the broader marketing team as well as product and technology teams on strategic projects and initiatives

In this role, we are looking for someone with:

• 5-8 years of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns
• 2-3 years of experience in a performance marketing role (ideally within a regional / HQ team) to drive exponential growth through experimentation
• 2-3 years of hands-on SEM experience with a track record of successfully managing SEM campaigns to meet aggressive ROI and growth targets a plus
• Strong project management and organizational skills; able to work with stakeholders across multiple markets and functions
• Strong communication, presentation and interpersonal skills - experience working in a regional marketing role and/or agency a plus
• In-depth understanding and experience using various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
• Experience managing large scale paid advertising budgets against business objectives and ROI targets
• Hands on experience using Google Analytics, DoubleClick Campaign manager, etc.
• Experience running A/B tests to drive optimization
• Basic command of Python, SQL is a plus
• Ability to use both qualitative and quantitative data to develop strategy recommendations and optimization tactics
• Fluent in Chinese 
• Proactive self-starter
• Enjoy working with and learning from people of different backgrounds and cultures
• Passionate about fintech