Responsibilities:

1. Leverage market and user insights to develop effective marketing strategies.
2. Responsible for driving brand development and promoting various internet products/platforms/services through comprehensive marketing planning, creative campaigns, compelling content creation, strategic channel management, and engaging events.
3. Engage with cross-functional teams and global regions to create an adhesive and aligned go-to-market plan.
4. Lead tactical executions that engages end-users to achieve established KPIs.
5. Ensure that all marketing approaches and budgets are strategically aligned with specific objectives, such as driving new installs, increasing active user engagement, achieving return targets, and enhancing brand awareness, among other relevant metrics.

Requirements: