Position Summary...
What you'll do...
What you'll do…
The Manager, Strategic Initiatives will drive the customer-facing strategy, insights, and experience improvements for the Resold at Walmart program - one of the most innovative and rapidly growing focus areas within Walmart Marketplace. As part of the Central Strategic Initiatives team, you will shape cross-category customer programs and experience frameworks that elevate how customers discover, shop, evaluate, and trust Resold inventory across the marketplace.
This role owns and optimizes critical customer-facing levers including ratings & reviews, site experience and merchandising inputs, SEO and discoverability, customer feedback and surveys, GTM planning, event strategy, fraud & risk mitigation, and promotional programs. You’ll collaborate closely with Product, Site, Analytics, Trust & Safety, Marketing, Seller Performance, and leadership teams to drive scalable, customer-centric improvements across all categories participating in the Resold program.
If you are customer-obsessed, energized by building new capabilities, and eager to influence strategy - this role is for you.
Main Roles & Responsibilities
Customer Experience Strategy
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Lead the development and execution of customer experience strategies supporting the Resold program across all categories.
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Identify friction points and white-space opportunities impacting customer trust, conversion, and satisfaction.
Experience Insights, Feedback & Optimization
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Own customer feedback mechanisms including surveys, sentiment, and R&R insights to surface critical experience gaps.
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Translate insights into actionable recommendations; partner cross-functionally to prioritize and implement improvements.
SEO, Discoverability & Site Experience
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Partner with Site, Product, and Merchandising to enhance search relevance, browse quality, SEO, and discoverability for Resold listings.
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Improve content quality, taxonomy alignment, and SKU presentation to drive customer confidence and engagement.
GTM, Events & Customer Communications
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Develop go-to-market plans and customer-facing narratives for new features, events, and Resold experience updates.
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Work with Marketing and Comms to drive awareness, participation, and improved customer engagement.
Fraud, Risk & Trust Enablement
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Partner with Trust & Safety, Fraud, and Compliance to identify emerging risks and implement processes that protect customers and maintain program integrity.
Cross-Functional Leadership & Stakeholder Alignment
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Act as the connective tissue across Product, Analytics, Operations, Seller teams, and Marketplace leadership to ensure customer considerations are embedded in all Resold initiatives.
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Manage progress, track KPIs, prepare communications, and ensure alignment across Strategic Initiatives and partner teams.
Ownership of Customer KPIs
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Own metrics related to customer satisfaction, conversion, discoverability, quality perceptions, and experience health for Resold.
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Monitor trends and proactively address issues before they impact customer trust or marketplace performance.
You’ll sweep us off our feet if…
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You have marketplace or ecommerce experience and understand the nuances of customer experience in dynamic, multi-seller environments.
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You turn insights into strategy and can clearly articulate customer needs to cross-functional teams.
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You’re highly analytical and comfortable using data to make decisions and size opportunities.
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You can independently manage complex programs and drive to outcomes using project management best practices.
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You build strong relationships and influence teams without formal authority.
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You maintain structure, organization, and high standards in fast-moving environments.
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You take ownership, operate with urgency, and are energized by ambiguity and problem-solving.
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You’ve worked through organizational transformation and know how to drive adoption and make change stick.
You’ll make an impact by…
Developing Customer Strategies for New Initiatives
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Create business cases, articulate customer insights, and shape experience frameworks that position Resold as a trusted and differentiated offering.
Optimizing and Scaling Existing Customer Experience Programs
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Embed customer experience KPIs into Marketplace analytics and reporting; identify opportunities to elevate listing quality, discoverability, and trust signals.
Driving Compelling Customer GTM Moments
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Partner with cross-functional teams to build and launch customer-facing events, promotions, and programs that strengthen the Resold value proposition.
Operating With Excellence
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Set the bar for data-driven decisions, stakeholder collaboration, and clear communication.
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Champion customer-centric thinking within the Strategic Initiatives team and across the Marketplace organization.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see
One.Walmart.
Bentonville, Arkansas US-09401: The annual salary range for this position is $70,000.00 - $130,000.00
San Bruno, California US-08848: The annual salary range for this position is $91,000.00 - $169,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in business or related area and 2 years’ experience in business management, marketing, omnichannel merchandising, or related area.
Option 2: 4 years’ experience in business management, marketing, omnichannel merchandising, or related area.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Business Management, Marketing, Omnichannel Merchandising, or related area
Primary Location...
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.