About the Role

 

At Fivetran, we’re revolutionizing data pipelines to power the modern data stack for thousands of companies worldwide.

We are seeking a creative and results-driven Content Manager to oversee the creation, curation, and distribution of high-quality content across multiple channels. In this role, you will develop and execute a strategic content plan that aligns with our brand's voice, business objectives, and audience needs. The ideal candidate is a skilled storyteller, an excellent communicator, and a data-driven strategist who thrives in a collaborative environment.

 

This is a full-time, hybrid position based out of our Toronto, Canada, Oakland, CA or Denver, CO offices.

 

What You'll Do

 

• Content Strategy: Develop and implement a comprehensive content strategy that supports business goals, enhances brand awareness, and engages target audiences.
• System Administration: Manage Outreach and content in Outreach for all three BDR regions, running experiments with subject lines and personalization within the tool. 
• Content Creation: Write, edit, and oversee the production of various content types including inbound and outbound emails, buyer persona emails, event emails, account sign up emails, linkedin messages, voicemail scripts.  
• Editorial Calendar: Manage and maintain a content calendar to ensure timely delivery and consistent output across all platforms.
• Collaboration: Work closely with cross-functional teams, including marketing, product, and design, to ensure content aligns with campaigns and brand messaging.
• Analytics & Reporting: Partner with BDR Ops Manager to monitor content performance using Outreach and provide regular reports on KPIs, and making data-informed recommendations for improvement.
• Brand Consistency: Ensure all content aligns with brand guidelines, tone, and style to maintain a cohesive brand identity.
• Audience Engagement: Develop strategies to grow and engage our audience across various platforms and channels.

Skills We're Looking For

 

• Proven experience (2+ years) in content creation, management, or a similar role.
• Experience with Outreach.io required. 
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Previous experience being a Sales Development Representative or managing a team of sales development representatives.
• Strong project management skills with the ability to handle multiple projects and deadlines.
• Creative thinker with a data-driven mindset.

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