Location: HCM

About the job

The Adult Vaccine - Brand Communication Manager will work with treatment doctors and key external experts in hospitals to build advocacy and recommendations for adult vaccinations and adult immunization in targeted population; and make relevant consultations to them supported by scientific knowledge which are aligned to their needs.

The Adult Vaccine BCM will drive departmental-level advocacy and cross-departmental collaboration between therapy areas for adult vaccinations and adult immunization with key decision makers (KDMs).

Key responsibilites:

Scientific Knowledge

• Understand GSK adult vaccine benefits and applies knowledge effectively in detailing activities.
• Continuously build knowledge of GSK multi-channel brand strategies.
• Build a comprehensive disease and pathology knowledge and leverages it with health-care professionals to support decision making.
• Have strong understanding of treatment guidelines and patient profiles and leverages them to build credibility with health-care professionals.

Activities Planning

• Use multiple data sources to analyses and review territory performance dynamics, identify territory trends and opportunities for GSK to address right HCPs.
• Based on health-care practices insights, develop multi-channel activities plans with strategically aligned ASMART objectives, prioritise health-care professionals for detailing, build and adjust robust territory coverage call plans.
• Implement multi-channel activities plans, uses KPIs to track performance and adjust plans where required.
• Tracking and monitor treatment HCP patient's recommendations progress with shared accountability for selected geography.

Detailing Skills

• Effectively engages with health-care professionals through an effective detailing approach or multi-channel detailing approach and is proficient in using appropriate multi-channel detailing platforms aligned to HCP’s preferences
• Actively prepares for, and executes the effective detailing approach for uncovering opportunities, making recommendations aligned to health-care professionals needs, addressing objections and effectively closing
• Regularly measures call performance and seeks FLFL feedback to continuously improve
• Builds collaborative internal and external relationships that enhance the health-care professionals journey, channels their feedback into the wider organization

In all areas, demonstrate understanding of and compliance with laws, codes of conduct, policies and frameworks in which GSK operate and live our vision, values and expectations.

We are looking for professionals with these requirements to achieve our goals:

• University/College degree, medical background
• Professional on pharmaceutical/medical industry
• Existing network with focused TAs
• Minimum FieldForce detailing experience of 3 years (Senior MCS)
• Must possess excellent commercial acumen, scientific orientation, problem solving, strategoc planning & Execution and Collaboration & partnership with multiple stakeholders.

Other Job-Related Skills/Background:

• Experience in launching new innovative therapies preferred
• Must possess excellent detailing skills, commercial acumen, scientific orientation, problem solving, operational planning & Execution and Collaboration & partnership with multiple stakeholders.

*Li-GSK

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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