Marketing Copywriter

Posted:
7/12/2024, 9:54:01 AM

Location(s):
Old Toronto, Ontario, Canada ⋅ Kitchener, Ontario, Canada ⋅ Ontario, Canada

Experience Level(s):
Junior ⋅ Mid Level

Field(s):
Growth & Marketing

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

Sitting on ApplyBoard’s Creative & Branding team, the Marketing Copywriter is responsible for executing creative briefs for marketing, brand, and sales campaigns to create compelling, brand-aligned stories for a variety of external audiences, including international students, international education professionals, and educational institutions. 

They’ll craft copy across a range of marketing and sales assets, including web copy, emails, one-pagers, digital ads, case studies, sales presentations, customer testimonials, and more. They’ll also support the Manager, Copy Services in providing creative direction to ApplyBoard’s Design and Video teams. 

This is a deeply collaborative role on a dynamic, fast-moving marketing team, offering work/life balance, flexible hours, the chance to develop experience across a huge variety of deliverables, and myriad opportunities for growth. If you enjoy writing creative, punchy copy, and want to make an impact, don’t wait to apply! 

What You'll Do Every Day:

  • Craft copy across a variety of formats, including website copy, emails, digital ads, brochures, handouts, guides, sales presentations, and customer testimonials, ensuring materials are compelling, audience appropriate, on brand, and on brief.

  • Create impactful messaging, relying on marketing best practices to craft copy that is punchy, concise, and commands attention. 

  • Refine copy to meet strategic objectives and align with content strategy. Make recommendations to ensure campaigns and tactics are well positioned to achieve goals.

  • Copyedit and proofread content for the Copy Services team and larger Marketing team. 

  • Maintain a deep understanding of the international education landscape, ApplyBoard’s target audiences, and our business goals to develop relevant and informed content.

  • Support the Manager, Copy Services in providing creative direction to ApplyBoard’s Design and Video teams to fully execute on creative briefs and maximize impact.

  • Contribute to content brainstorming sessions.

  • Apply SEO and email best practices and keyword research to optimize content.

  • Other responsibilities as assigned.

What You Bring to the Table 

  • 3-5 years of professional writing and editing experience in a fast-paced environment; marketing agency and/or tech industry experience preferred.

  • A university degree or college diploma in English, communications, marketing, journalism, business, or a related field.

  • Skilled writer, storyteller, and communicator with experience producing copy across a range of formats (web, email, presentations, etc.) and for a range of audiences. 

  • Strong proofreader with excellent attention to detail.

  • Good understanding of SEO best practices and principles.

  • Strong interpersonal skills.

  • Ability to work quickly without sacrificing output quality. 

  • Strong time management and organizational skills.

  • Treat others with kindness and respect.

  • Self-starter and problem solver.

  • Like to have fun at work once in a while.

Why You’ll Want to Work Here 

  • Competitive salary and comprehensive benefits package.

  • Flexible work arrangements and the ability to work from anywhere.

  • Personal Spending Account (PSA) Program.

  • Employee Family Assistance Program (EFAP) for mental health and wellness support.

  • Company perks, including exclusive discounts and special pricing for memberships.

  • Milestone celebrations and recognition of achievements.

  • Collaborative and inclusive work environment.

  • Professional development and growth opportunities.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.