High Value Customer Segment Consultant

Posted:
2/8/2026, 4:03:30 PM

Location(s):
Makati City, Metro Manila, Philippines ⋅ Metro Manila, Philippines

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Consulting

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

We are looking for – Someone who will support the Segment Head in developing strategies and tactical initiatives particular to the High Value Segment; Manages identified key strategic priorities and provides recommendations for channel development, new product, innovative customer engagement activities, and service improvements.

Roles and Responsibilities:

  • Regular collaboration with Group, Local Business Unit and Partners for the alignment of strategies and integration of plans and initiatives. If warranted, manages cross-functional teams in the execution of strategic priorities.
  • Oversee a sub-segment initiatives, strategies and activities of BPI AIA High Value clients (mass affluent or high net worth)
  • Establishing segment and sub-segment brand
  • Initiates and finalizes business cases and concept papers and marketing plans related to assigned projects.
  • Support in developing strategies and action plans to achieve the segment-identified business goals as aligned with the overall company directives.
  • Support in driving strategies and plans for customer campaigns and initiatives depending on market need or business requirement.
  • Develops Value Propositions for campaigns, activities and products. Leads in ensuring that these are cascaded properly to the sales team, internal stakeholders and bank partners.
  • Ensures that product and campaign materials are consistent in messaging, positioning and compliant to the Company’s standards.
  • Gathers marketing intelligence to determine opportunities to innovate and enhance processes and products, identify market trends and propose recommended actions.
  • Provides regular reports on key metrics relevant to the assigned subsegment.

Minimum Job Requirements:

  • Graduate of any 4-year college course; Preferably in Business, Marketing or Finance
  • At least 3 -5 years of relevant work experience in Marketing, Sales, Business Development, Project management, Campaigns, Training in the life insurance/bancassurance industry; banking experience an advantage
  • Special skills: design thinking, basic market research, strong communication skills (Oral and Written), analytical and problem-solving skills; high-energy, multi-tasker and can work with aggressive deadlines, able to handle stress well. Presentation Skills, Relationship Management Skills, Events Management, Proficient on MS Office particularly MS Word, Excel and PowerPoint.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.