At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

The Marketing Manager is responsible for driving go-to-market (GTM) strategies for Individual Products (IP) and Corporate Solutions (CS), with a strong focus on accelerating the CS portfolio and supporting business growth. This role acts as a strategic business partner to the CS team, promoting, engaging, and creating demand through targeted marketing initiatives, value-added programs, and product-led campaigns.
The role requires strong collaboration with cross-functional teams from distributions, third party management, and data-driven decision-making to optimize performance and ROI.

Accelerating the Corporate Solutions (CS) portfolio

• Championing the CS portfolio by developing and executing marketing strategies that drive awareness, engagement, and conversion across existing and new partners.
• Collaborating with CS team to deliver impactful health and wellness programs that resonate with corporate clients and individual members.
• Driving product relevance and engagement for Individual Voluntary Solution (IVS) and LoanCare solutions, ensuring the right product-market fit and sustained demand.
• Enhancing ongoing engagement with CS members via value-added initiatives in WorkWell with AIA such as AIA Corporate Cup, Wellness@Work Community and other wellness programs.
• Leading product marketing for key offerings including MedCare, ComCare and LoanCare solutions, ensuring agent enablement and customer linkage.
• Developing digital content strategies that generate demand and strengthen brand relevance across channels.
• Identifying and activating new customer segments to unlock growth opportunities and expand market reach.

Go-to-Market (GTM) Leadership for Individual Products (IP)

• Lead GTM strategy and execution for new and enhanced IP propositions, ensuring timely launches with compelling value storytelling that resonates with target segments.
• Create demand through customer-centric messaging and integrated campaigns across paid media, digital platforms, content, activations, and distribution channels.
• Engage agents effectively by equipping them with clear product narratives, tailored sales tools, and aligning closely with the Product Training team to ensure confident promotion and conversion.
• Link customers to the right solutions by mapping needs to product benefits, simplifying choices, and guiding decision-making through personalized journeys.
• Drive awareness and conversion using O2O (online-to-offline) tactics and remarketing flows that sustain product momentum and deepen engagement.
• Define and activate customer segments with tailored propositions that address specific needs and unlock new growth opportunities.
• Collaborate closely with Distribution Channels (Sales, AG, PD, CS) to ensure alignment, smooth execution, and feedback loops for continuous improvement.
• Monitor market trends and performance data to refine strategies, optimize ROI, and stay ahead of competitor activities.

Corporate Events & Activations

• Lead end-to-end planning and execution of corporate events, customer events, and partnership events—from concept development and content design to logistics, vendor management, and run-of-show—ensuring alignment with GTM strategy and customer needs.
• Activate strategic partnerships through co-branded events and joint initiatives that amplify reach, build credibility, and unlock new customer segments.
• Track performance and feedback to continuously improve event strategy, relevance, and engagement.
• Collaborate closely with event team to create demand and drive conversion, integrating product storytelling, health and wellness themes, and interactive experiences that resonate with target segments during activations.
• Integrate digital and physical experiences to extend reach, amplify engagement, and create lasting impressions across customer journeys.
• Coordinate with internal/external stakeholders for timely, quality deliverables.

Distribution & Stakeholder Engagement

• Engage and build strong relationships with workstream such as Sales/Product/Customer Service/IT/Finance/Operation/HR teams to gather feedback, identify opportunities, and close gaps in GTM plan
• Manage agencies, vendors, and partners to deliver quality outputs on time, aligned with KPIs and standards.

Performance Reporting, Budget & ROI Management

• Develop tracking tools and dashboards; monitor campaign effectiveness before, during, and after rollout against KPIs.
• Analyse data to optimize audience, creative, and media mix; conduct post-campaign reviews with actionable recommendations.
• Provide ongoing reporting on campaigns, partner activations, events, and programs.
• Manage marketing budgets; ensure accurate tracking, effective spend, and ROI discipline.
• Forecast, allocate, and reconcile spend; implement cost controls and value-for-money vendor management.

Risk, Compliance & Governance

• Act as Risk & Compliance champion; ensure all communications, campaigns, partnerships, and events adhere to regulatory, legal, brand, and data privacy requirements.
• Maintain documentation, approvals, and audit trails across GTM and campaign operations.

Other Responsibilities

• Perform additional tasks as assigned by the manager.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.