Senior Director, Data (Hybrid - 2 to 3 days onsite per week)

Overview:

The Senior Director of Data will be a key leader responsible for building and leading a high-performing data organization and monetizing our data products. This role will drive data-driven decision making across all aspects of the business, from product development and marketing to operations and strategy. The ideal candidate is a passionate data leader with a proven track record of success in building and scaling data teams and delivering impactful data-driven solutions.

You will lead and grow the data organization that is responsible for orchestrating and defining the organization-wide data strategy in line with the support of Weedmaps’ product and analytics strategies for our internal and external stakeholders. The explosive growth of the cannabis industry, as well as the differentiated legal requirements in each legal jurisdiction, require that our platform solve increasingly complex problems and enable client customers to comply with a complex array of compliance, reporting, and operating requirements. You will provide thought leadership and direction to unlock the true potential of what we believe is one of our most valuable assets. You will be responsible for shaping how we acquire, collect and leverage data such as the vast amount of consumer, cannabis brand/product, transactional and operational data across all sides of the marketplace and supply chain that provides the underlying foundation and intelligence to power the Weedmaps product portfolio.

Our products range across the industry verticals from our flagship consumer platform to delivery fleet management.  Additionally, as we expand our platform which will provide SaaS solutions for the cannabis supply chain, it will be increasingly necessary to unify the framework and architecture on which the platform operates with a holistic data approach to ensure that each product integrates seamlessly with one another. You'll be responsible for ensuring that we are building a scalable, reliable, compliant, secure, and highly performant data platform using best practices for delivering our products to market. You will ensure our data architecture is flexible to allow for our growth into new while supporting our existing business lines. You'll be responsible for consistently integrating and aligning data analytics roadmaps into an organization-wide data roadmap to deliver on the overall data strategy across our suite of products.

This is a strategic role that requires a strong partnership with other functions across the company. You'll partner with other senior leaders across the company to translate technology capabilities into strategic business decisions. You'll drive accountability and metrics ownership to translate strategy into results. And you'll align and inspire your organization by effectively communicating the strategy and driving the team to build a world-class marketplace in the cannabis space.

The impact you'll make:

• Centralize and Standardize Data & Metrics:
• You will architect and champion a unified data analytics framework that serves as the single source of truth for key metrics, dashboards, and reporting. This includes establishing standardized definitions and processes that bridge the gap between Product Analytics and Data Analytics, eliminating inconsistencies and restoring trust across the organization.
• Break Down Silos & Enhance Collaboration:
• You will reshape the way our data, engineering, and product teams collaborate. By instituting clear cross-functional workflows (e.g., production SQL in DBT with code reviews across roles, empowering data engineers to build dashboards, and enabling agile collaboration on custom code), you will eliminate the “throw-it-over-the-wall” mentality and foster a culture of shared ownership and continuous improvement.
• Drive Strategic Roadmapping & Measurable Impact:
• You will implement rigorous quarterly planning and roadmapping processes that align with product and engineering priorities. This includes defining marquee projects with clear KPIs and quantifiable impact, ensuring that every initiative—whether it’s maintaining our current platform or driving transformative growth—is tied directly to business value.
• Drive the roadmap based on data priorities. Be the visionary around where our data can take us. 
• Provide Technical Direction on Data:
• Provide oversight, direction, and technical partnership for the overarching Weedmaps’ data stack including technologies such as Snowflake, DBT, and Airflow, in languages including Python and SQL, as well as foster new emerging technologies in the data analytics and engineering spaces.
• Optimize stack for cost efficiencies
• Build Data Powered Products:
• Through analytics, ML and AI build the world’s most comprehensive cannabis data platform to power the Weedmaps ecosystem as well as power the cannabis industry through the Weedmaps partner and integration channels. 
• Lead a team that designs and develops scalable data solutions across the entire data supply chain

What you've accomplished:

• Transformative Data Leadership:
• You have successfully led high-growth data organizations by creating unified, reliable data ecosystems that eliminate conflicting metrics and ad hoc reporting. Your proven track record includes standardizing data definitions and dashboards across diverse teams, which has restored organizational trust in the data.
• You have led analytics, engineering, data science teams. You may have led machine learning teams or cross functional software engineering teams as well.
• Breaking Down Silos & Building Collaborative Cultures:
• You have a history of dismantling entrenched silos by fostering cross-functional collaboration between data engineering, analytics, and product teams. You’ve introduced agile, integrated workflows that empower teams to co-own solutions—from production SQL development with rigorous code reviews to enabling engineers to rapidly prototype dashboards without bottlenecks.
• Strategic Roadmapping & Measurable Outcomes:
• You have designed and executed data roadmaps that clearly align with business priorities. This includes quantifying the impact of individual projects and establishing marquee initiatives that drive both operational stability (“running” the business) and transformative growth (“growing” the business). Your experience includes aligning quarterly plans with product and engineering to ensure timely, high-impact feature launches.
• Technical Direction on Data:
• You have re-engineered data architectures to streamline data ingestion and processing, replacing legacy systems with scalable frameworks that reduce technical debt and optimize resource spending. Your experience includes setting up robust incident management systems with clear ownership and real-time alerting, ensuring rapid resolution and sustained data quality.
• Data Powered Products:
• Experience working in a high-growth technology space, preferably in e-commerce, space as an engineer and leader building applications and technology to engage consumers and foster growth.
• Familiarity with frontend and backend technologies and concerns, both as they relate to the application engineering and data engineering stacks.
• Deep understanding of analytics, ML, AI solutions for customers and clients

The base pay range for this position is $220,000 - $275,000 per year

2025 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
  • Employee - employer paid premium 100%
  • Company contribution to a HSA when electing the High Deductible Health Plan
  • For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
  • Free access to CALM app for employees and dependents
  • Employee Training
  • Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
  • Student Loan Repayment/529 Education Savings - including a company contribution
  • FSA (Medical, Dependent, Transit and Parking)
  • Voluntary Life and AD&D
  •  Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Short- and Long-term Disability Insurance
  • Pet Insurance
  • Family planning/fertility
  • Identity theft protection
  • Legal access to a network of attorneys
• Paid parental leave