Project Role : Application Lead
Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills : Campaign Analytics & Reporting
Good to have skills : NA
Minimum 7.5 year(s) of experience is required
Educational Qualification : External RRD

Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have Skills : Campaign Analytics & Reporting • Has in Depth knowledge of Adobe Analytics implementation through Launch or any other TMS tool • Act as a Subject Matter expert for Adobe Analytics suite • Experience in troubleshooting and debugging of analytics implementation. • Extensive reporting & analytic experience (report builder, workspace, web-based interface etc) • Experience in any visualization tools like Tableau/ Power BI/ Looker etc • Hands on experience on Java Script and HTML • Working knowledge of SQL and other scripting knowledge (Python/R) is a plus • Preferred to have any Adobe analytics paid certification Good to Have Skills : No Technology Specialization Job Requirements : Key Responsibilities : • Candidate should have minimum 9-15 years experience using Adobe Analytics Suite • Create tracking framework or process to ensure all important digital KPI are properly tracked • Stakeholder management skills, including strong communication and presentation experience • Deployment of tags across client sites using any TMS tool like Launch/Tealium/Ensighten/GTM • Deploying Event Rules for tracking user activity on the websites • Creating and configuring Report Suites. Creating and managing segments, calculated metrics and rules • Engage with client stakeholders/ team and articulate project plans, show-and-tell, recommend next steps/project plans and methodologies • Deploying the Page Load Rule for 3rd party marketing tags like Facebook pixels, Google Marketing Tags, etc. • Work in conjunction with global and local teams to resolve issues with tags that may not be firing or incorrectly deployed • Critical thinking & high level of curiosity to keep up with the disruptive changes within the web analytics field • Ability to translate client’s business needs into technical measurement requirements • Ability to apply data collection methods to consult clients on sustainable tracking solutions. • Knowledge of data collection functionality for Adobe Analytics platform • Ability to present findings of complex analyses with simple stories and charts • Lead the development and implementation of the most appropriate and latest analytical methodologies and tools • Own tagging stories for project spanning across multiple domains- Proactively communicate and collaborate Technical Experience : • Candidate should have 12+ years’ experience in the field of Digital analytics, tag management and Adobe analytics tools. Professional Attributes : • Candidate should have 12+ years’ experience in the field of Digital analytics, tag management and Adobe analytics tools. Educational Qualification: • B. Tech in any mainstream or MCA. • MBA in marketing is a plus point (not compulsory).

External RRD

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Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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