At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
As a VR&AVS Consultant，In this role, a typical day will include:
岗位职责：
Attainment of overall Vitreoretinal sales and market share objectives at the country level:
- All accountabilities and activities described below should be performed with the ultimate goal in mind of “maintaining and growing” overall Vitreoretinal & AVS sales & market share objectives. The functions and activities performed will have a direct or indirect impact on the business results.
Salesforce support:
- Assist in the “upskilling” of VMs/SEMs on VitRet ,AVS products & commercial selling skills.
- Assist in the development of VMs/SEMs to be “Consultants” in the long run to develop and maintain the deep surgical retina expertise in the country.
- Continously be in close collaboration with sales managers for the alignment of the needs of VMs/SEMs and target accounts selection
- Work with VMs/SEMs to define strategic target accounts/customers and account specific goals including gauge upgrades, cutting speed upgrades, increasing penetration of advanced consumables to drive increase of overall procedural value and better patient outcomes
- Work with targeted accounts/customers:
- Drive demand creation for advanced Alcon vitreoretinal & Alcon Vision System products
- Defend Alcon’s VitRet & Vison System business and convert competitive business to Alcon in coordination with VMs/SEMs
- Enhancement expriance of AVS accounts
- Act like a “go-to-person” for VMs/SEMs in case of critical competitive threats/challenges in strategic accounts and when there is a need for deep VitRet expertise.
- Close collaboration with country/regional training teams to be a part of the VitRet & AVS trainings as subject-matter-expert to bring up-to-date clinical experience
Key Opinion Leader (KOL) & Local Opinion Leader (LOL) development, product education and optimization for advanced Alcon vitreoretinal products:
- Establish sustainable relationship with KOLs and LOLs as an expert resource for advanced Alcon VitRet & AVS products.
- Foster KOL/LOL advocacy for Alcon’s current and future surgical retina portfolio across the country to protect and grow current business and to prepare launch of next generation device.
- Work with sales and marketing to assess abilities and areas for improvement of current and future KOLs/LOLs, then create and execute plan to enhance their abilities and usefulness as a KOL for advanced Alcon vitreoretinal products
- Introduce new products and influence surgical techniques to align KOL activities with marketing messages
- Convince “competitive” KOLs to speak for Alcon through outstanding value demonstration of Alcon´s VitRet & AVS portfolio
- Drive HCP education initiatives specific for VitRet like Constellation User Meetings and Grieshaber Facility visits
Strategic execution support for marketing:
- Continously be in close collaboration with VitRet marketing for strategic and messaging alignment
- Function as the “voice from within the OR” to marketing including competitive trend communciation and “what works well and what should be improved”
- Assist in the execution of the marketing plans - be the “champion” and ensure message alignment with KOLs & LOLs.
- Drive vitreoretinal consumables upgrade strategy in line with country marketing guidance and priorities.
- Assist marketing in effective deployment of marketing and value tools to drive competitive selling and secure our existing business.
- Conduct new product evaluations with KOLs/LOLs as per marketing directions.
- Perform post-market evaluations as directed
WHAT YOU’LL BRING TO ALCON:
1. 熟眼科设备( 玻切设备、眼科可视化设备)销售或培训经验5年以上经验，具有市场经验尤佳。
2. 能接受长期出差，手术跟台率>75%。
3. 英文能力：具备专业商务英文能力
HOW YOU CAN THRIVE AT ALCON:
薪酬福利：
爱尔康为员工提供业界有竞争力的基于绩效薪酬水平，以及短期和长期激励计划。我们的弹性福利是整体薪酬政策战略的重要组成部分，旨在满足日益激烈的全球人才竞争所带来的挑战。
- 工作生活平衡产品：旅行卡、洗牙卡、读书卡等
- 商业保险：健康保障、医疗保障、风险保障等
- 年度体检：员工年度体检、家属体检卡等
- 员工留用计划
职业发展：
- 在爱尔康，职业发展是一个全面的过程，您能够从中获得实现职业抱负所需的技能、资格和经验。
- 爱尔康将为您开启一段充满意义的职业旅程，我们的职位设置涉及销售职能、市场职能、技术&专业支持职能和学术&其他职能。在这里您可以充分发挥潜能，帮助更多人看到精彩视界。
- 爱尔康拥有全面良好的眼科产品优势和品牌优势，市场前景广阔，产品持续创新，具有良好的技术优势和专业学术优势
- 爱尔康拥有系统完善的培训体系，健康的团队工作氛围
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