Reporting directly to the Manager of the Consumer Insight Group, the Consumer Insight Analyst is on the front-line supporting the growing demands for consumer insight critical in our mission of developing 5 star products and services. Working in conjunction with Marketing, Quality and Consumer Services teams, this is a “hands-on” role, conducting, executing, and managing quantitative and qualitative research projects.

Essential Functions:

• In collaboration with Marketing, develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development.
• Assist in the development, management and execution of research plans and within established budget guidelines.
• Create, maintain and issue project plans to project team members.
• Establish appropriate processes & methodologies for customer research projects including research partner collaboration as required.
• Conduct research to link product development projects to customer and market needs.
• Translate feedback, including latent needs and dissatisfaction, into innovation recommendations. 
• Identify potential unmet customer needs that form the basis for new product/feature offerings.
• Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.
• Desired Skills and Experience
• The ideal candidate will be naturally inquisitive, have strong project management skills, hands on research experience and demonstrate strong strategic and critical thinking skills. Some travel will be required.
• Builds understanding and trust with others by meeting commitments
• Identifies the needs & expectations of others (personal & business) and acts upon them.
• Develops a solid network through all levels of the organization related to internal & external customers.
• Creates mutually acceptable solutions
• Provides prompt, efficient and personalized service to both internal & external customers
• Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.
• Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience
• Thrives in a hands-on, dynamic, agile environment.  
• Effectively manages shifting priorities, resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
• Demonstrates and evokes creative and innovative thinking
• Demonstrates empathy and patience and adapts style to his/her audience. 
• ​Effectively collaborates with Insight analyst counterparts to develop and publish a comprehensive understanding of consumer wants/needs.

Education & Experience:

• Minimum of a Bachelor’s Degree with a focus on Marketing, Finance, Computer Science, Mathematics, Statistics, Economics or other applicable quantitative discipline.
• 2-3 years of research experience in qualitative and quantitative custom research (Marketing Position)
• Exposure to the CPG industry preferred.
• Creative problem solver while working with established budget.
• Highly analytical, familiarity with statistical modeling and analysis.
• Strong communication and presentation and PC skills,
• Exceptional influencing skills.
• The ideal candidate will be naturally inquisitive and command strong writing skills.
• Data analysis and synthesis.
• Familiar with statistical techniques and ability to explain results in a clear manner.
• Report and Presentation Development.
• Translate complex data sets into easily digested and understood formats to identify and understand customer needs and uses data for new product ideas and benefits.
• Preferred, but not required: training and experience on moderating focus groups and one-on-one interviewing