MAIN PURPOSE OF ROLE 

• Responsible for developing various programs and their execution. 

• Set pricing to meet revenue and profitability goals. 

MAIN RESPONSIBILITIES 

• Achieve sales, margin and market share annual goals for the assigned products.

• Align with customer insight driven business for developing behavioral segmentation and improving marketing strategy and sales approach in order to grow market-share for assigned products.

• Prepare and develop marketing objectives, advertising and promotion and ensure their execution.

• Build communication contents or messages and roll-out through Multi-Channel Engagement (MCE) platform, in alignment with the strategy of assigned products, therapeutic area and the company.

• Create educational contents about disease related topics and promoting the contents, generate traffic on digital platform.

• Evaluate the practicality and potential of new products and market development.

• Analyzes and defines customers and market requirements and trends.

• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.  Develop annual sales volume and profit forecasts, pricing and expense budgets.

• Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.

• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.  Develops and maintains the contact with customers, Sales force and channels for understanding their needs.

• Provide direction to educate and develop Product Specialist.

• Review complaints and suggestions relating to assigned products.

• Analyze and report market intelligence in a correct and timely manner.  

QUALIFICATIONS 

• Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
• Strong sales track record.
• Sound understanding or qualifications in marketing related principles.
• Good knowledge of computer based programs including spreadsheets and graphics.
• Comprehensive industry knowledge.